Best Adult Code
✓ Works on all pass durations • Verified today
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✓ Verified and Updated on March 26, 2026 by LM Travel
Most London Pass promo codes online are already expired. We monitor and verify them daily — here's what's working right now in March 2026, what just stopped, and whether it's worth waiting for new codes.
In this expert, hand-verified review you'll see:
Already decided? Jump straight to the verified codes. Or read on to see how duration choice affects your final price more than the discount — and whether the London Pass or the Explorer Pass is the better deal for your specific trip.
Our expert review is structured in three parts to get you the right answer, fast:
In this section you'll find the best London Pass promo code and our top London Pass discount code, along with carefully selected coupons, voucher codes and deals, all manually verified by the LM Travel team on Thursday, March 26, 2026.
Right now the deals on coupon websites like Groupon and Retailmenot (JUN15, SPRING23LDN) are not working or not showing any better discounts than what you can find on the London Pass website.
In contrast genuine working promo codes and coupons do grant additional savings. To help you save we have personally verified all the available codes for the London Pass. We have ranked them by how much you can save and made sure they are all valid:
Get the best London Pass promo codes, all hand-checked:
and to unlock savings of up to 20%* on the pass price (child passes), or 5% on adult passes.
The promo code is only half the equation - pass duration determines your actual cost per attraction. Below is the March 2026 official price breakdown (the calculator supports 1-, 2-, 3-, 6- and 10-day options):
| Duration | Standard Price | With GOP[**] (−5%) | Cost Per Day | Verdict |
|---|---|---|---|---|
| 1 Day | £99.00 | £94.05 | £94.05 | Single landmark day |
| 2 Days | £139.00 | £132.05 | £66.03 | Weekend short break |
| 3 Days | £169.00 | £160.55 | £53.52 | Popular choice |
| 4 Days | £189.00 | £179.55 | £44.89 | Short week |
| 5 Days | £209.00 | £198.55 | £39.71 | Full week starter |
| 6 Days | £229.00 | £217.55 | £36.26 | Week trip |
| 7 Days | £239.00 | £227.05 | £32.44 | 🏆 Sweet Spot |
| 10 Days | £259.00 | £246.05 | £24.61 | Best ROI / long stay |
The 7-day pass at £32.44/day is less than the gate price of a single major attraction (Tower of London: £37, London Eye: £39) — and you still have six more days of unlimited entry included.
| Duration | Standard Price | With SPR[**] (−20%) | Cost Per Day | Verdict |
|---|---|---|---|---|
| 1 Day | £69.00 | £55.20 | £55.20 | Single landmark day |
| 2 Days | £89.00 | £71.20 | £35.60 | Weekend short break |
| 3 Days | £109.00 | £87.20 | £29.07 | Popular choice |
| 4 Days | £129.00 | £103.20 | £25.80 | Short week |
| 5 Days | £139.00 | £111.20 | £22.24 | Full week starter |
| 6 Days | £149.00 | £119.20 | £19.87 | Week trip |
| 7 Days | £159.00 | £127.20 | £18.17 | 🏆 Sweet Spot |
| 10 Days | £169.00 | £135.20 | £13.52 | Best ROI / long stay |
At £18.17/day for children (7-day with SPR[**]), the pass costs less than half the gate price of a single major attraction — with full access to Tower of London, Kew Gardens, Windsor Castle and 90+ more.
💡 First-time visitor? Most families choose the 3-day pass for a balanced first visit. For a week-long trip, the 7-day pass is the sweet spot: £32.44/day for adults (with GOP[**]) and £18.17/day for children (with SPR[**]).
*Prices verified March 26, 2026 from the official London Pass website. Adult prices apply with code GOP[**] (5% off); child prices (ages 5–15) apply with code SPR[**] (20% off). Prices are in GBP.
The London Pass discount code above, provides the biggest savings currently available for 1-, 2-, 3-, 4-, 5-, 6-, 7-, and 10-day London Passes.
For all other current London Pass discount codes, check our table showing all discount percentages:
The best London Explorer Pass Promo Code for adult passes (verified March 2026) is .
✓ Works on all pass durations • Verified today
✓ Child passes only (ages 5–15) • Verified today
Use if the main adult code fails
Works on all London Pass durations, all visitors
✓ All codes personally tested on March 26, 2026
✓ Verified to work at checkout
✓ Updated and compared regularly throughout the month
Buy now if:
Consider waiting if:
Our read: for most visitors — families, short stays, or anyone visiting before mid-April — buying now with today's verified codes is the stronger call. Waiting only makes sense for adult-only 7–10 day passes with very flexible dates.
Late March is one of the best moments of the year to use the London Pass. You're in the shoulder season sweet spot: crowds are still manageable, but a wave of time-limited spring events is about to open — all covered by the pass at no extra cost.
Easter Sunday falls on April 5, 2026. From that point, school holidays drive a sharp spike in visitor numbers across all major attractions. Here's what the data shows for average queue times at the ticket desk:
| Attraction | Late March (now) | Easter Week (Apr) | Summer Peak |
|---|---|---|---|
| Tower of London | 15–25 min | 40–55 min | 60–90+ min |
| Westminster Abbey | 20–30 min | 60–75 min | 90+ min |
| Windsor Castle | 15–20 min | 40–60 min | 60+ min |
| The Shard | 10–15 min | 30–45 min | 45–60 min |
Queue times refer to ticket desk waiting; London Pass holders skip this queue entirely.
Several time-limited events are running or opening in the next few days — all included in the pass:
The 6-day London Pass costs £229 for adults — that's £38.16 per day. A single visit to the London Eye costs £39 at the door. The Tower of London is £37–£40. Windsor Castle is £36. One attraction per day and the pass has already paid for itself — everything else that day is free.
On rainy days (April averages rain one day in three), switching to indoor attractions like the Churchill War Rooms or Tower of London exhibits costs nothing extra and wastes no pre-booked tickets.
Use this table to avoid buying the wrong pass:
| Attraction | London Explorer Pass London Explorer Pass | The London Pass® The London Pass® | Important Notes Important Notes |
|---|---|---|---|
| London Eye | ❌ | ✅ | The London Pass® only |
| The Shard View | ❌ | ✅ | The London Pass® only |
| Madame Tussauds | ❌ | ✅ | The London Pass® only |
| Windsor Castle | ✅ | ✅ | ⚠️ Afternoon entry only (after 1pm) |
| Tower of London | ✅ | ✅ | Booking recommended |
| Westminster Abbey | ✅ | ✅ | Both passes |
| London Zoo | ✅ | ✅ | Both passes |
| HMS Belfast | ❌ | ❌ | Not included in any pass |
| SEA LIFE Aquarium | ❌ | ❌ | Removed 2025 - not in any pass |
✓ Verified March 26, 2026. See full list of 100+ attractions below ↓
Looking for the best London Pass deal? The codes above offer higher savings than third-party coupon sites.
You can get the London pass with a discount deal directly on your smartphone.
When you are in London already, you can still make use of these online discount vouchers instead of paying the full price, by getting the pass on your smartphone right now.
See how the pass exactly works or use our calculator below to check your savings.
Is the London Pass worth it for you? Find out in seconds how much you can save on your chosen attractions with our comparison tool (Copyright 2026 © Love Marche Ltd, all rights reserved).
Enter the number of people, select the attractions you want to visit, and the tool will instantly compare the total cost of individual tickets with the London Pass price.
Tip: You can comfortably visit 2-3 "major" attractions per day, or 3-4 if you mix in quicker activities (e.g., a river cruise, Tower Bridge).
1) Enter the number of adults and children travelling:
2) Choose the attractions to visit, top ones are already selected, so uncheck if needed:
3) Now check the difference in price, based on the attractions chosen:
| Total price of selected attractions with separate tickets | Total price with London Passes | Savings with London Passes |
|---|---|---|
| £* | 1-day pass: £* | £0 |
| 2-day pass: £* | £0 | |
| 3-day pass: £* | £0 | |
| 6-day pass: £* | £0 | |
| 10-day pass: £* | £0 | |
| BUY NOW | ||
* 4) This table shows full retail prices of the London Pass, so make sure to check the actual online discounted prices, which are 5% cheaper with promo code GOP[**].
This tool is under copyright 2025 © Love Marche Ltd, all rights reserved. Features and limitations are described at the bottom of this page.
You can plan your visit with the free interactive map of London Pass attractions
All the attractions included in the London Pass, as well as restaurants and shops that offer discounts to the owners of the pass, can be visualised in this interactive map based on Google Maps.
What is the London Pass?
The London Pass® (by Go City) is the digital credit package tourist pass of London, that you can download to your smartphone, which allows free entrance to 105 famous tourist attractions while avoiding queues.
The London Pass also includes a free guidebook app and PDF, available in multiple languages. You can access the guidebook via email after purchase, download it from the website, or get it through the app store.
The included Hop-On Hop-Off Sightseeing Buses allow you to travel between attractions easily, making the most of your time in London.
It is available for lengths of 1, 2, 3, 4, 5, 6, 7 and 10 days, giving you flexibility to choose the option that best suits your travel plans.
In this comprehensive review we examine the main features of the London sightseeing pass, including: prices, discount codes, when it's worth buying, attractions included, interactive map of attractions, and where to buy it at the best price.
The pass covers major landmarks such as the Tower of London, Westminster Abbey, Windsor Castle, and The View from The Shard, plus many more cultural and historical sites across the city.
Is the London Pass worth the price?
London Passes cost from £69 (1-day child), up to £239 (10-day adult with travelcard). The value depends on how many and which attractions you plan to visit - now easy to check with our Savings Calculator >
First, here is how much the various passes cost:
In this example, with a 3-day London Pass, you get around 46% off London Attractions' prices:
Best London Pass Promo Codes March 26, 2026: SPRINGLDN 20% child + GOPROMOCD 5% adult verified. TRAVEL10 (10%) just stopped. Buy now or wait for new codes?
Adults pay £99 for a 1-day London Pass, £139 for a 2-day pass, £169 for 3 days, £229 for 6 and £259 for 10, but with promo code GOPROMOCD you get a 5% discount on the cost of the adult London Pass.
Children (from age 5 up to age 15) pay £69 for 1 day, £89 for 2 days, £109 for 3 days, £149 for 6 days, £169 for 10 days — and with child promo code SPRINGLDN children get 20% off.
London Pass with Travelcard Price:
Now we evaluate when the London Pass is worth these prices and when to include the Travelcard option, so let's start by seeing who the London Pass is intended for.
Eventually you will still be the final judge on your purchase, however, in general the London Pass is good value for people who like to:
It's generally not good for:
In a nutshell: The 3-day London Pass is worth it if you will visit 5 or more top attractions. The 6-day Pass is worth it if you intend to visit 7 or more of them. The 2-day Pass for 4 or more, the 1-day Pass for 3 or more, and finally the 10-day for 8 or more.
Based on your preferences: The London Pass is NOT worth it for visitors on a budget and no-expense travellers, but it IS worth it for curious and planner travelers, no clue tourist, guidebook lovers, families, groups OR as a present. Let's see why ...
Now, let's talk money and examine the figures. We've set up a comparison between the price of individual tickets and the cost of the London Pass. This allows you to check the difference and make a decision based on your specific needs.
Here we analyse 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenario that suits your plans:
Here are 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenario that suits your plans:
3 or more days available for visiting (3-days pass, 6-days pass, or 10-days pass):
The longer passes of 3, 6 and 10 days duration are the most convenient because you have enough time to visit many attractions.
The 3-days London Pass is worth it if you want to visit 5 or more top attractions over 3 days.
In the following table, as an example, we see how by buying a 3-days London pass and visiting 3 top attractions per day, the total saving is £111.19 per each adult:
| Attractions visited | Price with standard tickets | With a 3-day London Pass |
| Tower of London | £35.8 | Included |
| Hop on Hop off Bus Tour | £55.99 | Included |
| The View From The Shard | £32 | Included |
| Thames River Cruise | £25.4 | Included |
| Windsor Castle | £23 | Included |
| Westminster Abbey | £31 | Included |
| London Bridge Experience | £29 | Included |
| Tower Bridge | £16 | Included |
| London Zoo | £27 | Included |
| Kensington Palace | £20 | Included |
| Total cost with tickets £295.19 |
Total cost with London Pass £169 |
Check total discounts by using the promo code GOP[**] →
The 6-days pass is worth it if you want to visit 6 or more top attractions over 6 days
The 10-days pass is worth it if you want to visit 7 or more top attractions over 10 days
2 days available for sightseeing (2-day Pass) £139:
Consider how many attractions you want to see.
The 2-days pass is worth it if you will see 4 or more attractions in total during the 2 days.
It's NOT worth it if you plan to visit only 3 or less attractions in total, unless for your needs it would be particularly beneficial to avoid queues where possible (for example families with young children or elderly visitors).
1 day available for sightseeing (1-day LondonPass) £99:
With 1 day available it's imperative to consider the amount of time that you can save by avoiding the queues to buy tickets. You can visit instead of queueing!
Start by checking how many of the attractions available you intend to visit.
The 1-day pass is worth it if you intend to visit 3 or more top attractions during that day. It is NOT worth it if you plan to visit only 1 or 2 attractions in that day.
The more attractions you visit in that day, the more you save.
London Pass ATTRACTIONS LIST: these are the most popular attractions included in the London Pass (normal price without pass is shown in brackets):
A memorable way to experience the magic of London from this famous river, seeing places such as Westminster, the London Wheel, the Tower of London, St. Paul's Cathedral and Shakespeare's Globe Theatre. It takes about 50 minutes and leaves at regular intervals (normal price £25.4).
Breathless views along the pedestrian paths of one of the most famous bridges in the world. The interactive exhibitions and the visit to the engines room with the original steam engines make it a unique experience (normal price £16).
Globe Theatre Tour and Exhibition
Go back in time while visiting Shakespeare's reconstructed and re-sited open-air Globe theatre. In the exhibition you can see the original actors' costumes, techniques used, special effects, music and a replica printing machine used in the theatre (normal price £17).
It is one of the biggest in Europe and situated in a convenient position, on the south bank, opposite Big Ben. Not to be missed is the Pacific Ocean exhibition with sharks (normal price £13.25)
Discontinued: HMS Belfast - Imperial War Museum
Visiting this cruiser built in 1939 offers the unique opportunity to experience just how the sailors lived, worked and fought during the Second World War. It is permanently docked near the London Bridge (normal price £16).
It is possible to go up the 530 steps of the big dome to 85m and admire the great panoramic view of London. The crypt contains the graves of Admiral Nelson and of the Duke of Wellington (normal price £18).
A great royal palace situated outside the centre of London, along the Thames river west of London. We recommend the impressive gardens and, inside the palace, the old Tudor kitchens and the royal rooms over a number of periods (normal price without londonpass £24).
Botanic gardens with a wide range of plants, from the greenhouse tropical to the various desert kinds. 2000 protected species of which 15 are unique to Kew and extinct outside these gardens. An exhibition about the evolution of plants covers a period of 3500 million years (normal price £18).
The full list of London Pass Attractions can be seen on the London Tourist Pass Website (by Go City), while detailed information about each attraction can be found in the website LondonTown/lpass.
For the purchase, however, you can buy online directly from the London Pass website at the following link:
The lastminute.com London Eye is indeed included in the London Pass Plus but not in the London Pass only and is included also in the Go City London EXPLORER Pass, which covers up to 10 top London attractions of your choice out of 113. You can see the full list of London Explorer Pass attractions here.
Also MADAME TUSSAUDS is included in the London Pass and is also included in the London EXPLORER Pass, which holds 20 London attractions. Check the list of all London Explorer Pass attractions.
Think of the London Pass as a buffet for city explorers. After a single purchase, you gain access to a smorgasbord of attractions without paying additional entrance fees. The premise is simple: the more you explore, the greater your savings.

Image of the London Pass in use
Your London Sightseeing Pass also serves as a fast-track ticket. Upon arrival at each attraction, you'll sidestep the long queues typically seen at ticket booths. Just present your pass to the attendant, who will quickly validate it, thereby granting you prompt entry.
To supplement your experience, each London Pass comes with a comprehensive guidebook. This useful resource not only aids in planning your itinerary but also introduces an array of discounts at various local shops, restaurants, and entertainment venues across London.
Ready to embark on your London adventure? Acquire your London Pass >
The pass is produced by Go City (member of Visit London, the official London tourism organisation and of the European association of Tour Operators).
The easiest way is to buy the London Pass online and to get your London Pass directly on your smartphone (a mobile ticket), because delivery is immediate and there are neither shipping fees nor need to collect the pass at the London desk.
Alternatively you can still buy the London Pass online but have it shipped to you or to collect it at the London desk.
The Go City London 4-Day All-Inclusive Pass at Costco USA (currently unavailable) and the Explorer Pass 4 attractions at Costco Canada ($145.99 CAD, ~$106 USD) require a Costco membership ($65 CAD for new members). It is more flexible to use the promo code GOP[**] directly: the same 4-attraction Explorer Pass costs £94.05 (~$119 USD) with no membership required — see our full Costco comparison.
You can get the London Pass with the promo code GOP[**] at the checkout page of The London Pass website.
How discounts with promo code are estimated:
London Pass PRICE DISCOUNT: in March 2026, the price of London Pass attractions can be discounted by around 58% for adults (with GOP[**]) or 64% for children (with SPR[**]) by buying the pass online and applying the promo code:
54 Promo Codes analyzed today by LM Tourism. Best Promo Codes in March 2026: GOP[**] for 5% off adult passes and SPR[**] for 20% off child passes — type them in on the checkout page.
| Best Promo Code | GOP[**] / SPR[**] |
| Promo Codes | 54 |
| Top discount | 20% OFF |
| Best Saving | £214 |
In short: The London Explorer Pass, compared to the London Pass, includes fewer attractions (20 vs 105), it does NOT include the Tower of London, Windsor Castle, Kensington Palace and the London Zoo, and includes the London Eye and Madame Tussauds.
Check the list of London Explorer Pass attractions here.
The London Explorer Pass is the tourist card of London with a price based on the number of attractions that you want to visit (either 3, 5 or 7) out of a list of 20.
In March 2026, the Explorer Pass discount "GOCIT***[show code]" gives a decent saving, but the highest value for the Explorer Pass is 20% OFF child passes (or 5% for adults) on the city's tourist attractions.
For the highest discount for the pass use SPR[**] to get a 20% child discount, or GOCITYWALK[**] and AFFGOALL for a 5% discount.
In March 2026 there are two top London Pass promo codes depending on who is travelling: 5% off adult passes and 20% off child passes. The codes SAV[**] and DIS[**] also give 5% off adults.
For adult passes, use this verified code (5% off):
Click on the code to view the full code, to copy it and to go to the London Pass offer page. Then paste it directly on the londonpass.com order page >
This code also works on the gocity.com London order page, see below for the best code that works there.
Travelling with children? There is a separate code that gives 20% off child passes (ages 5–15), which is double the standard adult discount:
Click on the code to view the full code, to copy it and to go to the London Pass offer page. Then paste it directly on the londonpass.com order page >
⚠️ This code applies to child passes only. For adult passes, use GOP[**] above (5% off).
Please note that previous discount codes such as TRAVEL10, ANNIVERSARY10, AUTUMN, GOCITY23, 3LDN10, SPRING23LDN, FB15, JAN19, EXTRA6, NOV18, EXTRALP, CITYWALKS20, and GBOOK 15, no longer work.
Additionally, there are currently no valid London Pass offers on Groupon, and any displayed in March 2026 are not functional.
There are also several other active codes, albeit with equal or smaller discounts:
To apply these codes, copy the desired London Pass code to your clipboard, click one of the links above to navigate to the London Pass website's cart page, and then paste the code to receive your discount, as illustrated here:
Looking for a Go City promo code? The London Pass is operated by Go City, and currently the same promotional codes are working on both londonpass.com and gocity.com—though this can vary by promotion.
On their gocity.com website this is the best Go City promo code with the highest discount you can use: . Click on the code to copy it and to paste it on the gocity.com secure checkout page, operated by Go City, the maker of the pass.
This Go City voucher code applies to all London passes and works the same way whether you buy from londonpass.com or gocity.com. For promotional codes covering other cities, see our complete Go City codes guide.
The provided codes offer the largest discounts currently available. You can save as much as 64% on London tourist attractions with the London Pass and these promo codes (children with SPR[**]), or around 58% for adults with GOP[**].
Even if you choose not to sign up for the London Pass newsletter, these London Pass coupons will still be valid.
International visitors: The promo code GOP[**] works for all visitors regardless of location. French and German travelers can use the same code for 5% savings.
More information about the London Pass Travelcard and translation of this page in other languages:
Information about the pass is available in other languages in the following pages: London Pass (Italian), London Pass (Spanish), Code Promo London Pass (French), London Pass (German) and London Pass Transport (German) and London Pass (in Portuguese).
You can get a refund for unused passes up to 30 days after purchase. If it is more than 30 days after purchase, there is no longer a refund. Passes can be activated within 12 months from purchase, and a 24-month activation window applies only to passes purchased before April 1, 2025. For more information, please see the London Pass Terms and Conditions.
*Tool disclaimer: although we put maximum effort in showing actual prices, they are given for information only and must be checked with each tourist attraction if you intend to rely on them. This tool is intended to help visitors to make their own customised comparison. For simplicity of use and making, it does not consider the online discounts available for the London Pass, which are shown above, and possible mailing costs. Special offers, age limitations or restrictions for specific attractions are also not considered. Prices are rounded to the pound. Only the main 16 attractions (over more than 70) are currently included.
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