Highest London Pass Promo Code & Review:
Save 25%

Q: Is the London Pass worth it?

The London Pass is worth it when the discounted pass price is lower than the current ticket prices for the paid attractions you genuinely want and can realistically fit into the pass period. It is usually a poor fit for an itinerary built mostly around London's free museums, galleries and outdoor landmarks.

Tested & Updated: Oct 9, 2026 by LM Travel

The London Pass 2026: Top Promo Code and Discount

In this review: the highest code that works today on every pass at both official checkouts, and what takes the total saving to 25-55%.

Further down we work out which of the two London passes fits your trip and how long it should run, with a calculator that prices your own shortlist of attractions against it.

Best London Pass promo codes: manually verified at both checkouts

The best London Pass promo code, the public fallback, and the evidence date for each claim. The live codes below were re-typed at both official checkouts today (Friday, October 9).

Highest code we tested

Reveal the code we found highest

✓ The masked code is the highest one that applies to every pass (all durations, adult and child) at both gocity.com/en/london and londonpass.com, as checked today (Oct 9, 2026). Click once to reveal and copy it, then check the live price before paying.

🌍 Works for visitors from virtually any country, in whatever language you check out. At our check, the rate was identical on both storefronts, on All-Inclusive and Explorer alike.

Below: how the pass length changes what you pay. Then the claims you can safely ignore, and what to do with a day you decide not to buy.

London Pass codes: what actually works, tested at checkout

The code above gives the highest discount on every London Pass: All-Inclusive and Explorer, every duration, adult and child. Typed at both checkouts today. No cap and no exclusions in our 28-line cart test.
REFER10 is expired. It worked as late as June 19, 2026, and was rejected at both checkouts on July 26 and July 31, 2026.
GOPROMOCD is the public fallback at 5%. We re-typed it at both checkouts on October 9, 2026; the official promo page lists a December 31, 2026 expiry. Checkout conditions can still change, so recheck before paying.
None of the four codes RetailMeNot and Groupon list for this pass was recognised when we typed them at both official checkouts on October 9, 2026: JUNE15, SPRING23LDN, JAN19 and LDNSEPTEMBER10. RetailMeNot still shows all four under the label "12 verified offers on October 9th, 2026".

⚠️ What AI answers currently get wrong. The "15% off All-Inclusive / 10% off Explorer" still quoted around the web ended on August 23, 2026, and the flat £15 sale that replaced it ended on September 1, 2026. The promo field still accepts a single code, so nothing stacks on top. Three codes that AI answers and "People also ask" boxes keep suggesting for this pass, SECRET, TRIPLE20 and GIMME10, are not recognised on any pass at either official checkout: we typed them on October 9, 2026 and got "Sorry, we can't find that code".

Bottom line: reveal and use the highest code above at checkout. The bigger question is not the code, which anyone can copy in one click, but how many days you buy.

The review is structured in four parts to get you the right answer, fast:

Best London Pass Promo Codes on October 9, 2026
Go City London Explorer Pass Promo Code
London Pass Review
What "save up to 50%" really means

We do not treat a coupon-site listing as a working offer until the code applies at the relevant checkout. The current recommendation below is based on our own dated checkout tests.

We test each code on the relevant checkout before publishing. If it does not apply on londonpass.com or gocity.com/en/london on the day of review, we do not list it here as a working code. Here are the results:

Get the best London Pass promo codes, all hand-checked:

⚠️ Warning: some coupon sites show a "50% off" claim for GOPROMOCD — it is incorrect. The real discount is 5%, as shown on the official London Pass promo codes page. It worked again in our October 9 checkout test, but it does not stack with any other code.

Two excerpts from the official London Pass promo codes page, checked June 20, 2026 and still on the page on July 31, 2026: GOPROMOCD is publicly listed at 5% and expires December 31, 2026.
❌ EXPIRED codes: TRAVEL10 and ANNIVERSARY10 (both 10% off, stopped working March 2026), AUTUMN (10% off 3+ day passes), TRIP (10% off, stopped working March 2026).
⚠️ What about GCLP10 (10% off via VisitBritain)? You may see this code mentioned by Google AI or other sites. It was a genuine 10% discount, but it expired on April 6. Furthermore, it only worked on the third-party VisitBritain Shop, where passes were delivered by email on the next available working day, not instantly. For the current discounts with instant delivery, use the best code above on the official Go City site.
click to reveal and copy the code GOP[**] as a reliable 5% public fallback on londonpass.com. For the best current saving, use the code from the card above: it beat every 5% option on both storefronts, adult and child alike, in our October 9 test.

and to get the best current saving. The best code gives the biggest discount on both londonpass.com and Go City; GOPROMOCD is the publicly listed 5% fallback.

How Long Should Your London Pass Be?

The code is the easy half. The duration is where the money actually moves, because every step up costs more than the code saves. Below are the official prices we read at checkout today, with the highest code applied.

Read the last column before the cost per day. A longer pass always looks cheaper per day, which is precisely why it is easy to buy more days than the trip needs. The useful question is not the cost per day, it is whether each extra day contains paid attractions you actually want.

📊 Adults: with the best code

Duration	Standard Price	With the best code	Cost Per Day	Who it fits
1 Day	£99.00	£89.10	£89.10	One or two big-ticket landmarks
2 Days	£149.00	£134.10	£67.05	Two dense paid-attraction days, if your plan fits
3 Days	£179.00	£161.10	£53.70	First visit, Windsor day, or a family pace
4 Days	£199.00	£179.10	£44.78	Slower pace with a day trip included
5 Days	£219.00	£197.10	£39.42	Longer stay, mixed pace
6 Days	£239.00	£215.10	£35.85	Week trip with rest days built in
7 Days	£259.00	£233.10	£33.30	Lowest cost per day, only if you fill every day
10 Days	£279.00	£251.10	£25.11	Long stay, and only if the days stay full

Each shorter duration reduces the checkout price. Dropping from 3 days to 2 saves £27.00 with the code applied, which is the real question behind the 25%: is your third pass day worth more than £27.00 of paid attractions you genuinely want?

📊 Children (ages 5–15): with the best code

Duration	Standard Price	With the best code	Cost Per Day	Who it fits
1 Day	£79.00	£71.10	£71.10	One or two big-ticket landmarks
2 Days	£99.00	£89.10	£44.55	Two dense paid-attraction days, if your plan fits
3 Days	£119.00	£107.10	£35.70	First visit, Windsor day, or a family pace
4 Days	£139.00	£125.10	£31.28	Slower pace with a day trip included
5 Days	£159.00	£143.10	£28.62	Longer stay, mixed pace
6 Days	£179.00	£161.10	£26.85	Week trip with rest days built in
7 Days	£189.00	£170.10	£24.30	Lowest cost per day, only if you fill every day
10 Days	£199.00	£179.10	£17.91	Long stay, and only if the days stay full

Child passes follow the same logic as adult ones: each step up costs more than the code saves. With the code applied, moving a child from 3 days to 2 saves £18.00.

💡 First-time visitor? The 3-day pass can be the right choice if you are doing Windsor, travelling with small children, or genuinely want a third day of included paid attractions. If those paid highlights fit into two realistic days and the third would be filled with weaker choices only because they are included, the 2-day pass costs £27.00 less with the code applied.

*Pass prices and codes checked on October 9, 2026. Prices are in GBP. The highest code takes the same discount off every pass, adult and child alike, on both gocity.com/en/london and londonpass.com; GOPROMOCD works as the 5% public fallback.

Current family saving with the best code for 2 adults + 2 children

With the best code on gocity.com/en/london, the same discount applies to both adult and child All-Inclusive passes. No need to combine separate codes. The discount is identical regardless of age.

Here's the saving for a family of 4 (2 adults + 2 children):

Duration	Full price	With the best code	You save
1 day	£356	£320.40	£35.60
2 days	£496	£446.40	£49.60
3 days	£596	£536.40	£59.60
7 days	£896	£806.40	£89.60
10 days	£956	£860.40	£95.60

The highest code applies equally to adult and child passes, and works on both gocity.com/en/london and londonpass.com. Prices and codes checked in GBP on October 9, 2026. For a family of four, moving from 3 days to 2 saves £90.00 on top of the code. GOPROMOCD worked as the 5% public fallback.

What the 3-day pass cost at checkout in June and July

Checkout test	Adult list price	Best code tested that day	Price after code
June 19, 2026	£169.00	REFER10 (10%)	£152.10
July 31, 2026	£179.00	LON[***] (15%)	£152.15

These are two dated checkout observations with different list prices and different best codes. The final 3-day adult prices happened to be five pence apart; this does not prove how future prices or promotions will behave.

What to Do With the Pass Day You Don't Buy

A paid attraction is not automatically worth your vacation time just because it is included. If an extra pass day would be filled with lower-priority attractions only to "get your money's worth," consider a shorter pass and use the released day for one of London's world-class free museums, galleries or landmark walks instead.

The £27.00 test: with the best code applied, the third adult All-Inclusive day costs £27.00 more than the 2-day option. Keep it when that day contains included paid attractions you genuinely want, can realistically visit and would otherwise pay more than £27.00 to enter. Shorten the pass when the day exists mainly to chase included items you would not choose on their own merits.

Four strong free-day routes

History and art: British Museum, then Covent Garden and the National Gallery at Trafalgar Square. Pick a few museum highlights rather than trying to cover every gallery.
Family, science or design: Natural History Museum, then choose one of the V&A or Science Museum, followed by Kensington Gardens. Three major museums in one day is usually too much.
Thames and skyline: a prebooked free slot at Sky Garden, then Borough Market, Tate Modern and the South Bank. Sky Garden slots can fill; food and transport are not free.
First-visit outdoor icons: Buckingham Palace exterior, St James's Park, Westminster and Big Ben from outside, then the South Bank. Check the official calendar separately if the Changing of the Guard matters to you.

General admission or the outdoor route is free; temporary exhibitions, premium experiences, food and transport may cost extra, and some venues recommend or require a free timed booking. Recheck opening and booking details before your visit. See also the official Visit London free-attractions guide.

The London Pass discount code above provides the biggest saving currently available on every pass duration.

Once you click above to reveal the code, you will see it and then be able to copy and paste it into this cart page of the London Pass website, as shown on this screenshot:

See the dated code comparison below for the best code and the public fallback options.

London Explorer Pass Promo Code

The best London Explorer Pass promo code currently verified (October 9, 2026) is .

Top London Pass Codes: All Hand-Checked

Best • highest discount

Best Overall Code

✓ The highest discount on every pass: All-Inclusive and Explorer, every duration, adult and child • Tested at both checkouts on October 9, 2026

Public • 5% OFF

Official-Site Fallback

✓ Listed on the official promo page and tested at checkout October 9, 2026

Alternative 5% Code

Alternative Fallback

Use if GOP[**] fails on londonpass.com

Alternative 5% Code

Additional Fallback

Same 5% fallback tier on londonpass.com

✓ Best code tested at both checkouts today
✓ GOPROMOCD listing and checkout result checked October 9, 2026
✓ Recheck the final price and product before paying

Should you wait for better codes?

Usually, no. If your London dates are set, the best code is already a strong deal: the highest discount on every pass, adult and child, on Go City London and londonpass.com. GOPROMOCD is the publicly listed 5% fallback.

What we would not do is wait for a bigger code: across all the codes we have typed at checkout, most recently today, nothing beat the best code. The bigger lever is the pass length, and that one is in your hands today.

Buy with confidence: according to the official London Pass pages, non-activated passes are refundable within 90 days (for purchases from May 1, 2026), and passes can be activated within 12 months of purchase.

One practical advantage of the London Pass: at busy times, it can save time by letting you skip the ticket-purchase queue at major attractions. The time saved varies by day, season and attraction, but it remains one of the pass's most useful non-price benefits.

The £36/Day Maths

The 6-day London Pass costs £239 for adults at full price, and drops to £215.10 with the best code. That is £35.85 per day. Against the gate prices we last checked on June 18, 2026, a single visit to the London Eye was £39 at the door, the Tower of London £37 to £40 and Windsor Castle £36. Visit one major paid attraction per day and that day has already paid for itself. The catch is in the word paid: a day you fill with free museums is a lovely day, but it does not earn back a pass day. That is the whole right-sizing question, and it is why the shorter pass often wins.

Weather is not a free-value guarantee. A wet day can make an indoor included attraction useful, but it can also disrupt timed bookings and travel between sights. Count an indoor attraction only if you genuinely want to visit it and it fits the day.

⚠️ Before You Buy: Is Your Must-See Attraction Currently in the Pass?

Use this table to check what's currently in the Go City / London Pass catalogue. Explorer vs All-Inclusive is then a question of how many attractions and days you want (see below):

Attraction	London Explorer Pass London Explorer Pass	The London Pass® The London Pass®	Important Notes Important Notes
London Eye	✅	✅	All passes · booking recommended
The Shard View	✅	✅	All passes · booking recommended
Madame Tussauds	✅	✅	All passes · booking recommended
Windsor Castle	✅	✅	Both passes · allow travel time
Tower of London	✅	✅	Booking recommended
Westminster Abbey	✅	✅	⚠️ Pass-holder entry from 1pm (checked July 25, 2026)
London Zoo	✅	✅	Both passes
HMS Belfast	✅	✅	All passes (gate price up to £27)
SEA LIFE Aquarium	❌	❌	Currently not listed in Go City / London Pass

✓ Attraction list and catalogue counter checked October 9, 2026 (112 attractions). See the full list of attractions below ↓

Looking for the best London Pass deal? The codes above offer higher savings than third-party coupon sites.

Where to buy the London Pass?

You can get the London pass with a discount deal directly on your smartphone.

When you are in London already, you can still make use of these online discount vouchers instead of paying the full price, by getting the pass on your smartphone right now.

See how the pass exactly works, then use the current savings check below.

Is The London Pass Worth It? Savings Calculator

About the numbers in this tool. The pass prices come from our own checkout tests, re-confirmed line by line on October 9, 2026. The single-ticket prices behind the savings figure were last checked on June 18, 2026 and are being re-verified attraction by attraction, because the operator's own site values several of them differently. Treat the result as a well-grounded estimate rather than a live quote, and check the current ticket price for anything that decides your purchase.

Three habits make the answer more reliable than any tool: list only the paid attractions you genuinely want, choose the shortest pass period they fit into at a realistic pace including travel and timed slots, and do not count free museums or outdoor landmarks as pass savings. The pass wins when its checkout price is below the ticket total for the itinerary you will actually follow. If shortening the pass improves the trip as well as the price, the free-day routes are below.

Enter the number of people, select the attractions you want to visit, and the tool will instantly compare the total cost of individual tickets with the London Pass price.

Typical visit times (so you can plan your day)

Tower of London: ~2–3h (more if Jewel House/crowns are crowded)
Westminster Abbey: ~1.5–2h
St Paul’s Cathedral (cupola): ~1.5–2h
The View from The Shard: ~1–1.5h
Thames River Cruise (single stretch): ~50–70m
Windsor Castle: ~2.5–3.5h (more travel time)
Kensington Palace: ~1.5–2h
London Eye: ~30–45m (timed entry)
Tower Bridge Exhibition: ~60–90m
London Zoo: ~2–3h

Tip: You can comfortably visit 2-3 "major" attractions per day, or 3-4 if you mix in quicker activities (e.g., a river cruise, Tower Bridge).

1) Enter the number of adults and children travelling:

Number of Adults (age 16+)

Number of children (age 5 to 15)

2) Choose the attractions to visit, top ones are already selected, so uncheck if needed:

3) Now check the difference in price, based on the attractions chosen:

Savings comparison: separate tickets vs London Pass (live totals)
Total price of selected attractions with separate tickets	Total price with London Passes	Savings with London Passes
£*	1-day pass: £*	-£0
	2-day pass: £*	-£0
	3-day pass: £*	-£0
	4-day pass: £*	-£0
	5-day pass: £*	-£0
	6-day pass: £*	-£0
	7-day pass: £*	-£0
	10-day pass: £*	-£0
	BUY NOW

* 4) Price basis: this table uses the full retail prices before promo codes that we re-confirmed on October 9, 2026; it does not apply any promo code automatically. At both Go City London and londonpass.com checkouts that day, the best code gave the highest discount on every pass. Check the current final price before paying. GOPROMOCD also worked as the 5% public fallback in our test today.

London Pass Attractions MAP

You can plan your visit with the free interactive map of London Pass attractions

All the attractions included in the London Pass, as well as restaurants and shops that offer discounts to the owners of the pass, can be visualised in this interactive map based on Google Maps.

London Pass Review

What is the London Pass?
The London Pass® (by Go City) is a digital sightseeing pass for London. You download it to your phone and use it for 112 attractions and experiences, from paid entries to tours, meals and a few extras, subject to each attraction's booking rules.

The London Pass also includes a free guidebook app and PDF, available in multiple languages. You can access the guidebook via email after purchase, download it from the website, or get it through the app store.

The included Hop-On Hop-Off Sightseeing Buses let you move between attractions, so you spend less time getting around.

It comes in 1, 2, 3, 4, 5, 6, 7 and 10-day options, so you can match it to your trip length.

This page covers London Pass prices, working discount codes, when the pass is worth buying, which attractions are included, the map, and the cheapest place to buy.

The pass covers major landmarks such as the Tower of London, Westminster Abbey, Windsor Castle, and The View from The Shard, plus many more cultural and historical sites across the city.

Is the London Pass worth the price?
London Passes cost from £79 (1-day child), up to £279 (10-day adult). The value depends on which attractions you plan to visit and whether they fit at a realistic pace. Use our current savings check >

First, here is how much the various passes cost:

How to Check Your London Pass Saving

Add the current official ticket prices only for attractions you genuinely want and can realistically visit, then compare that total with the shortest suitable pass at checkout. The best code gave us the highest discount on October 9, 2026. The headline 25% is the reduction from a 3-day adult list price (£179) to a 2-day pass after the code (£134.10), not a 25% promo code.

London Pass Price

Adults pay £99 for a 1-day London Pass, £149 for a 2-day pass, £179 for 3 days, £239 for 6 and £279 for 10 days. At both storefronts on October 9, the best code gave the highest discount on every pass. GOPROMOCD remains the publicly listed 5% fallback.

Children (from age 5 up to age 15) pay £79 for 1 day, £99 for 2 days, £119 for 3 days, £179 for 6 days, £199 for 10 days. The same discount applied to child and adult passes alike in our test today.

Public transport is not included with the London Pass. If you want to use the Tube, buses, DLR, London Overground, Elizabeth line and most National Rail services within London, buy transport separately using a contactless bank card, Oyster card or Travelcard. Most London Pass attractions are in Zones 1–3.

For most adults, the simplest option is pay as you go. The current daily cap is £8.90 for Zones 1–2, £10.50 for Zones 1–3 and £16.30 for Zones 1–6.
If you stay a full week, compare the Monday–Sunday cap with a 7-Day Travelcard. For Zones 1–2, both are currently £44.70, and pay as you go is often simpler because you only pay for the days you travel.
Children under 11 travel free on buses and trams, and up to four under-11s can travel free with a fare-paying adult on the Tube, DLR, London Overground, Elizabeth line and some National Rail services.

Transport guidance cross-checked on londonpass.com. Fares checked June 20, 2026 on official TfL fare tables.

Next: when the London Pass is worth these prices, and when single tickets are cheaper.

How the official "save up to 50%" claim works

Go City and londonpass.com headline "save up to 50%". That figure is not a promo code and not a checkout discount. It is a value claim: how much less you pay with the pass compared with buying each attraction's ticket separately at the gate. Our best code and GOPROMOCD (5%) come off the pass price on top of that. The two numbers measure different things:

The best code: a real discount on the pass price at checkout, All-Inclusive and Explorer alike.
"up to 50%": the gap between the pass price and the sum of single tickets, reached only on a busy, premium-heavy itinerary.

Saving = (sum of single gate tickets) − (pass price), expressed as a percentage of the single-ticket total.

A note on the numbers below. The pass prices are the ones we re-confirmed at checkout on October 9, 2026. In the best-case example the single-ticket figures are the London Pass's own "without a pass: up to" values: official sites may sell some of these tickets for less online, so read the result as a ceiling. The gate prices in our calculator were last checked on June 18, 2026 and are being re-verified attraction by attraction.

Best case: a packed, premium-heavy visit. The claim becomes plausible only when several higher-priced attractions that you genuinely want fit into the same pass period. For example, using the London Pass's own "without a pass" values checked on October 9, 2026: Tower of London £37, London Eye £39, Westminster Abbey £32, The View from The Shard £32, Windsor Castle £36, St Paul's £27, Tower Bridge £18, Kensington Palace £25 and the 2-day Big Bus tour £56 add up to £302. A 2-day pass is £149, or £134.10 with the best code: about 55% less. Fitting all of that into two days is the ceiling, not a typical plan, and the code already counted in that £134.10 does not turn an unrealistic schedule into a saving.

Realistic case: a relaxed visit. At a slower pace the pass is not automatically cheaper than buying tickets. Compare the official ticket prices for your chosen attractions with the dated pass table above, then ask whether a shorter pass fits. The code helps, but the duration and the itinerary decide the outcome.

Weak case. If you plan only one paid attraction a day, mostly lower-priced attractions, or days dominated by free museums and outdoor landmarks, single tickets can cost less. Bad weather can also reduce value by disrupting a tightly packed schedule; do not assume you can rescue the economics by adding an attraction you did not genuinely want.

Honest bottom line: "up to 50%" is a ceiling, not a guarantee. The pass wins when several desired, higher-priced attractions fit into a realistic itinerary. Run the current savings check before you buy.

Is it good value?

Eventually you will still be the final judge on your purchase, however, in general the London Pass is good value for people who like to:

see many attractions
skip queues, especially if travelling with children
see various types of attractions in addition to free museums and monuments

It's generally not good for:

travellers on a tight budget
those who want to limit their visit to mostly free attractions

Is The London Pass worth it?

In a nutshell: it is worth it when the discounted pass costs less than the current tickets for the paid attractions you genuinely want and can fit into the pass period. Attraction-count shortcuts are unreliable because a low-priced museum and a premium landmark do not have the same value.

Start with your must-sees, check current ticket prices and booking slots, then choose the shortest duration that fits at a humane pace. If the itinerary is mostly free museums, galleries and outdoor landmarks, buy tickets individually for the few paid attractions instead.

London Pass Attractions

London Pass ATTRACTIONS LIST: these are the most popular attractions included in the London Pass (normal price without pass is shown in brackets):

Thames River Cruises

A memorable way to experience the magic of London from this famous river, seeing places such as Westminster, the London Wheel, the Tower of London, St. Paul's Cathedral and Shakespeare's Globe Theatre. It takes about 50 minutes and leaves at regular intervals (normal price £25.4).

Tower of London

Fortress, royal palace and prison, it keeps the collection of the jewels of the Crown, of the royal arsenals, the white tower built by William the Conqueror, the prisons exhibition and torture rooms. You can walk on part of the walls and see actors in original costumes (normal price £37).

Tower Bridge Exhibition

Breathless views along the pedestrian paths of one of the most famous bridges in the world. The interactive exhibitions and the visit to the engines room with the original steam engines make it a unique experience (normal price £18).

Globe Theatre Tour and Exhibition

Go back in time while visiting Shakespeare's reconstructed and re-sited open-air Globe theatre. In the exhibition you can see the original actors' costumes, techniques used, special effects, music and a replica printing machine used in the theatre (normal price £27).

HMS Belfast (Imperial War Museums)

Visiting this cruiser built in 1939 offers the unique opportunity to experience just how the sailors lived, worked and fought during the Second World War. It is permanently docked near the London Bridge (normal price £27).

St. Paul's Cathedral

It is possible to go up the 530 steps of the big dome to 85m and admire the great panoramic view of London. The crypt contains the graves of Admiral Nelson and of the Duke of Wellington (normal price £27).

Windsor Castle

The majestic fortress built by William the Conqueror, still used by the royal family and the Queen. Don't miss the royal apartments, the dolls' room of Queen Mary and St. George chapel, where many royal weddings were celebrated (normal price £32).

Hampton Court Palace

A great royal palace situated outside the centre of London, along the Thames river west of London. We recommend the impressive gardens and, inside the palace, the old Tudor kitchens and the royal rooms over a number of periods (normal price without londonpass £29).

London Zoo

Situated inside Regent's Park, it is ideal for a beautiful day outside, full of over 5000 animals with a total of 755 species including penguins, camels, zebras, gorillas, hippopotamus, giraffes, african lions and the atypical Komodo dragons (normal entrance £32.5)

Kew Gardens

Botanic gardens with a wide range of plants, from the greenhouse tropical to the various desert kinds. 2000 protected species of which 15 are unique to Kew and extinct outside these gardens. An exhibition about the evolution of plants covers a period of 3500 million years (normal price £28).

Bicycle Tours of London

Organised by the Bicycle Tour Company, they take place on Saturdays and Sundays (normal price £45).

The full list of London Pass attractions: all 112 listed on the London Pass's own attraction page, checked October 9, 2026, grouped by type. In brackets is the London Pass's own "without a pass: up to" value, which is not always the cheapest online ticket. * marks the experiences included only in the London Pass All-Inclusive, not in the Explorer: 36 of the 112. Tap a group to open it.

Royal sites and palaces (10)

Tower of London (£37), Windsor Castle (£36), Hampton Court Palace (£32), Westminster Abbey (£32), HMS Belfast (£27), St Paul's Cathedral (£27), Kensington Palace (£25), The Royal Mews, Buckingham Palace (£18), Changing of the Guard Walking Tour (£14), Household Cavalry Museum (£11).

Landmarks and monuments (10 – 2 All-Inclusive only)

Royal Observatory Greenwich & Prime Meridian (£24, closes November 1, reopens spring 2027), Cutty Sark (£22), Royal Botanic Gardens, Kew (£22), The Painted Hall at the Old Royal Naval College Greenwich (£19), Wernher Collection at Ranger's House (£12, listed as "back in May"), British Museum Audio Tour & Priority Entrance Ticket (£10)*, Wellington Arch (£8), The Monument to the Great Fire of London (£7), Golden Hinde (£6), Natural History Museum souvenir guidebook (£6)*.

City views (6)

Up at The O2 (£44), The London Eye (£39), The View from The Shard (£32), The Chimney Lift at Battersea Power Station (£22), Tower Bridge (£18), London Cable Car: Soar Over the Thames (£14).

Museums (9 – 2 All-Inclusive only)

Moco Museum London – Ticket with Exclusive Gift Bag (£37), Museum of Illusions London (£29), London Transport Museum (£27), The Postal Museum (£21), Apsley House (£12), Florence Nightingale Museum (£12), Brighton Museum & Art Gallery (£11)*, The Guards Museum (£11), Royal Museums Greenwich - Complimentary Souvenir Guide (£6)*.

Art and galleries (1)

Frameless – Immersive Art Experience (£31).

More history and culture (3 – all All-Inclusive only)

Blenheim Palace Day Trip with Admission (£69), Guildhall Art Gallery - Complimentary Guidebook (£10), Imperial War Museum London with Souvenir Guidebook (£6).

Tours (20)

Notting Hill and Kensington Garden Walk with Royal Cream Tea (£59), West End Unlocked: Shortcuts, Secrets and Sweet Treats (£59), 2-Day Big Bus Hop-On Hop-Off Tour (£56), See Over 30 Top London Sights with Fun Local Guide (£47), London Bicycle Tour (£45), London Bicycle Tour Company - Sunset Tour (£45), Secrets of London Bike Tour: Thames, Tower Bridge & Market (£45), Highlights of Royal London Bike Tour (£42), Chelsea FC Stadium Tour (£34), Tottenham Hotspur Stadium tour (£32), Shakespeare's Globe Theatre Tour (£28), Wembley Stadium Tour (£28), Royal Albert Hall Tour (£19), Beatles Walking Tour of Marylebone & Abbey Road (£17), Harry Potter Walking Tour (£17), Camden Walking Tour (£14), Churchill & World War 2 Walking Tour (£14), Historic Pub Tour of London (£14), Jack The Ripper Walking Tour (£14), London Food Tour of Soho & Covent Garden (£14).

River cruises (1)

City Cruises 24 Hour Thames River Pass (£25).

Sport and stadiums (4)

The Dare Skywalk (£41), Arsenal Stadium Tour (£32), London Stadium Tour (£22), The Kia Oval Tour (£22).

Shows and entertainment (3 – 2 All-Inclusive only)

The Fun Tour: Sightseeing with Live Theatre, Comedy & Music (£39), Soho Comedy Factory (£14)*, Watch a 3D Movie in IMAX Cinema, Science Museum (£14)*.

Activities (12)

The Ultimate Game Vault – Bermondsey Bierkeller (£47, until October 31), Madame Tussauds London (£39), F1 DRIVE - London (£35), Solve A Mystery: the Murder at Buckingham Palace (£34), Solve a Mystery: the Murder at Trafalgar Square (£34), The Paddington Bear™ Experience (£34), Activate Oxford Street (£30), Twist Museum London (£25), Flip Out Canary Wharf 2-Hour Experience (£17), QUEENS Skate Dine Bowl (£17), Crazy Golf – Swingers West End (£12), London Bicycle Hire (£8).

Theme parks (2 – all All-Inclusive only)

LEGOLAND Windsor Resort (£45), Chessington World of Adventures Resort (£34).

Zoo (1)

London Zoo (£39).

Day trips outside London (4 – all All-Inclusive only)

Stonehenge Half Day Tour (£59), Bicester Village Shopping Express Coach (£45), Royal Pavilion, Brighton (£22), Windsor Hop-on Hop-off Bus Tour (£20).

Food and drink (17 – all All-Inclusive only)

Traditional English Scone Making and Tea Workshop (£35), Afternoon Tea at Huffkins Oxford Street (£33), Fuller's Brewery Tour & Beer Tasting (£28), Lunch at Hard Rock Cafe London (Old Park Lane) (£28), A Gin Tasting Journey Through Maritime Greenwich (£26), Bites & Drinks at Burger & Lobster Restaurant Oxford Circus (£25), Brick Lane Indian Curry at The Standard Restaurant (£25), Fish and Chips Lunch at The Seashell of Lisson Grove, Marylebone (£25), Pick & Cheese Conveyor Belt Cheese Experience in Camden (£25), Sipsmith Gin Distillery Tour and Tutored Tasting (£25), Afternoon tea at Clarence Brasserie & Tea Room (Windsor) (£20), Steak & Ale Pie with Beer at a Waterside Pub - The Moby Dick (£20), English Breakfast at Bill's Soho (£18), The Strand Cocktail at The Top Hat (£15), The Chocolate Cocktail Club (£11), Timeless British Sweets & Tea at Henry's Kitchen (Hampton Court) (£11), Classic Afternoon Sweet Treats at Bill's Greenwich (£8).

Travel services (1 – all All-Inclusive only)

2.5 GB Mobile Data (£7).

Other experiences (8 – 3 All-Inclusive only)

Wicked The Musical (£45)*, Ramses and the Pharaohs' Gold: The Exhibition (£32), ClassPass Classes: Fitness, Beauty & Beyond (£30)*, The Dilly Health Club Day Pass - Swimming Pool, Gym and Steam Room Usage (£26)*, Jason's Original Little Venice Canal Boat Trip (£19), Museum of Brands (£14), Cartoon Museum (£12), The Courtauld Gallery (£12).

Detailed information about each attraction is on the London Tourist Pass Website (by Go City) and on LondonTown/lpass.

For the purchase, however, you can buy online directly from the London Pass website at the following link:

Purchase of the London Pass >

London Eye in London Pass

Yes: the London Eye is now included in The London Pass and in the Go City London Explorer Pass (where you pick 2 to 7 attractions from the Explorer catalogue, 76 on October 9, 2026). This matters because many older guides still say it is excluded.

What changed: Go City added the London Eye back in April 2024 after the Merlin partnership, first through the Explorer Pass and a premium "London Pass Plus" tier. In early 2026 the Plus tier was folded back into the standard London Pass, so standard London Pass buyers now get the London Eye at no extra tier cost.

The catch: you must book a timed-entry slot in advance in the Go City app, and even with a slot you may still queue for security and boarding. You can see the full list of London Explorer Pass attractions here.

Does The London Pass include MADAME TUSSAUDS?

MADAME TUSSAUDS is included in the London Pass and in the London Explorer Pass, where you pick 2 to 7 attractions from the Explorer catalogue, 76 on October 9, 2026. It followed the same Go City/Merlin change as the London Eye: after the 2024 staged rollout and the early-2026 end of the "London Pass Plus" tier, it is now in the standard London Pass too. Booking a timed slot in the Go City app is required. Check the list of all London Explorer Pass attractions.

Maximizing Value: How the London Pass Works & Benefits

The London Pass is a fixed-price bundle: pay once, then visit as many included attractions as your pass duration allows. It pays off only if you use it enough.

Image of the London Pass in use
Image of the London Pass in use

At many included attractions you show the pass instead of buying a ticket at the desk. Some places still require a timed slot, a booking confirmation or a ticket exchange, so check the Go City app before you go.

Each London Pass also comes with a guidebook (app and PDF). Use it for opening times, directions and route planning, and for extra discounts at selected London shops, restaurants and entertainment venues.

Ready to buy? Get the London Pass with the current discount >

Who makes it

The pass is produced by Go City (a member of the European Tourism Association (ETOA), member since 2003).

Where to buy London Pass

For the strongest current discount, buy the London Pass on Go City London and apply the best code at checkout. You can still get the pass directly on your smartphone (a mobile ticket), with immediate delivery, no shipping fees and no need to collect it at a London desk.

If you prefer to buy on londonpass.com, our October 9 test found the same discount with the highest code. GOP[**] is the publicly listed 5% fallback. Either route lets you have the pass delivered digitally, shipped to you or collected in London.

London Pass at Costco: is it cheaper?

At Costco Canada, Go City lists two London passes, the Explorer Pass (choose 4 attractions) and an All-Inclusive 3-day Pass, but both are priced Members Only: Costco shows the exact price only to signed-in members, and a membership is required to buy (checked June 20, 2026; the Explorer sits in Costco's ~$100-200 CAD price band, the 3-day higher). The Costco USA 4-Day All-Inclusive was listed as unavailable at our last check. In practice it is usually simpler to use the promo code GOP[**] directly on londonpass.com (the price is shown openly, with no membership required). See our full Costco comparison.

For the London Pass itself, the best current code is the highest one: the highest percentage discount at both storefronts in our test today. GOP[**] is the public 5% fallback at the checkout page.

London Pass Sale

How discounts with promo code are estimated:

London Pass PRICE DISCOUNT: as of October 9, 2026, the pass already bundles substantial attraction savings, and the checkout price can then be reduced further online: the highest discount with the best code above on both londonpass.com and Go City London, or 5% off with the public GOP[**] code.

Today's Codes

We track more than 50 known London Pass promo codes, and keep typing them at both official checkouts, most recently today. The best was the highest code: the biggest discount at both storefronts. GOP[**] is the publicly listed 5% fallback.

Best Promo Code	•D••••
Public fallback	GOP[]**
Promo Codes Checked	54
Top discount	25% with the best code + our pass evaluation

London Explorer Pass OR London Pass?

The two passes differ in how you pay and, to a smaller extent, in what you can pick from. The product card we checked on October 9, 2026 lists 76 Explorer choices against 112 All-Inclusive attractions, and the merchant's own attraction filter gives the same split. The difference is the 36 experiences only the All-Inclusive pass includes: every food and drink offer and every day trip outside London in the catalogue is among them, together with some wellbeing, entertainment and extras. The headline sights are on both passes, the London Eye and Madame Tussauds included.

New in the London Pass: six All-Inclusive extras

The London Pass's attraction page currently highlights six new additions. On October 9, 2026 all six are included only in the All-Inclusive London Pass, not in the Explorer. Their "without a pass" values add up to £152, but read the conditions before counting them as savings:

Stonehenge Half Day Tour (£59): an Evan Evans coach from Victoria Coach Station at 9:30am, about two hours at the stones, back around 4pm. Booking is required, and it takes most of a pass day.
ClassPass Classes (£30): a four-week trial with 15 classes at London gyms, studios and spas. It is for new ClassPass users only, you enter a payment method when you sign up, and the paid membership renews automatically unless you cancel before the month ends.
Brick Lane Indian Curry at The Standard (£25): a main course with rice or naan and a soft drink, for lunch or dinner, with no booking. Friday and Saturday evenings can mean a wait for a table.
Steak & Ale Pie at The Moby Dick (£20): a pie and a pint at a waterside pub by Greenland Dock, near Canada Water. The last entry with the pass is at 8pm.
Brighton Museum & Art Gallery (£11): entry with the pass, but Brighton is about an hour from London and the train is not included. It is closed on Mondays, except bank holidays.
2.5 GB Mobile Data (£7): a Red Bull MOBILE eSIM valid for three months, for new Red Bull MOBILE users with an eSIM-compatible phone.

So the real choice is format. The London Explorer Pass lets you pick a set number of attractions (2 to 7) and use them over 30 days from your first visit, ideal for a short trip or a few specific must-sees. The London Pass (All-Inclusive) gives unlimited entry for a set number of consecutive days, and adds the meals, day trips and extras that the Explorer leaves out.

Check the list of London Explorer Pass attractions here.

Explorer Pass
London Explorer Pass Promo Code

Explorer Pass

The London Explorer Pass is priced by how many attractions you choose: pick anywhere from 2 to 7 from the Explorer catalogue, which the product card lists at 76 attractions on October 9, 2026, rather than paying for unlimited days.

Explorer Pass Promo Code

On October 9, 2026, the best Explorer Pass promo code is the same best code, giving you the highest percentage off. The publicly listed fallback is GOP[**] at 5%.

Alternative Explorer codes also giving 5%: LPCITYWALKS5[**] and AFFGOALL[**].

Best Promo Codes

We hand-check ALL London Pass coupon codes: the HIGHEST CODE is *D[show full code], giving 25% off up to 55% (see maths) & GOPROMOCD only 5%. Checked at both official checkouts on October 9, 2026. The codes SAV[**] and DIS[**] still give 5% off on londonpass.com.

If you buy directly on londonpass.com, use the highest code we verified at checkout today:

Click on the code to view the full code, to copy it and to go to the London Pass offer page. Then paste it directly on the londonpass.com order page >

For Go City London, the best current code is the one above, with the highest discount for both adult and child passes; see the Go City section below.

What about child passes?

Children no longer need a separate child-only code in our current recommendation. On both londonpass.com and gocity.com/en/london, the best code gave child and adult passes the same discount in our October 9 test.

GOP[**] remains the publicly listed 5% fallback.

Please note that previous discount codes such as TRAVEL10, ANNIVERSARY10, AUTUMN, GOCITY23, 3LDN10, SPRING23LDN, FB15, JAN19, EXTRA6, NOV18, EXTRALP, CITYWALKS20, and GBOOK 15, no longer work.

We do not recommend codes merely because they appear on a coupon site or in an old list. If a code was not part of the dated checkout evidence above, treat it as unverified and test the final price before paying.

To apply these codes, copy the desired London Pass code to your clipboard, click one of the links above to navigate to the London Pass website's cart page, and then paste the code to receive your discount, as illustrated here:

Screenshot of the London Pass Chart — *Where to paste the promo code in the London Pass cart*

Go City Discount Codes & Voucher Codes

Looking for a Go City promo code? The London Pass is operated by Go City, and the same best code worked at both storefronts in our October 9 test, with the highest discount. GOPROMOCD remains the public 5% fallback.

On their gocity.com website this is the best Go City promo code currently available for London: . Click on the code to copy it and to paste it on the gocity.com secure checkout page, operated by Go City, the maker of the pass.

This Go City voucher code applies on the official Go City London checkout. For promotional codes covering other cities, see our complete Go City codes guide.

At the moment, the best code provides the strongest current discount on both Go City London and londonpass.com, while GOPROMOCD remains the best public 5% fallback.

Even if you choose not to sign up for the London Pass newsletter, these public fallback coupons on londonpass.com can still be used.

🌍 Code Promo London Pass (Français) | London Pass Gutschein (Deutsch)

International visitors: for the best current saving, use the highest code: it works on both Go City London and londonpass.com. GOPROMOCD remains the public 5% fallback regardless of location.

Visiteurs français : Pour l'option publique à 5% sur londonpass.com, utilisez le code GOP[**]. Voir la page complète en français →
Deutsche Besucher: Für die öffentliche 5%-Fallback-Option auf londonpass.com nutzen Sie den Code GOP[**]. Vollständige deutsche Seite ansehen →

This page in other languages

More information about London Pass Transport and translation of this page in other languages:

Information about the pass is available in other languages in the following pages: London Pass (Italian), London Pass (Spanish), Code Promo London Pass (French), London Pass (German) and London Pass Transport (German) and London Pass (in Portuguese).

London Pass Money Back Guarantee

You can get a refund for unused (non-activated) passes up to 90 days after purchase, for passes bought from May 1, 2026 (passes purchased on or before April 30, 2026 keep the previous 30-day window). Note that booking an attraction in advance counts as activation. Passes can be activated within 12 months from purchase, and a 24-month activation window applies only to passes purchased before April 1, 2025. For more information, please see the London Pass Terms and Conditions.

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Review of the Dublin Pass for visiting Dublin

*Tool disclaimer: although we put maximum effort in showing actual prices, they are given for information only and must be checked with each tourist attraction if you intend to rely on them. This tool is intended to help visitors to make their own customised comparison. For simplicity of use and making, it does not consider the online discounts available for the London Pass, which are shown above, and possible mailing costs. Special offers, age limitations or restrictions for specific attractions are also not considered. Prices are rounded to the pound. Only the main 16 attractions (out of 112) are currently included.

London Pass: frequently asked questions

Is the London Pass worth it?

It is worth it when the discounted pass price is lower than the current tickets for the paid attractions you genuinely want and can realistically fit into the pass period. It is usually a poor fit for an itinerary built mostly around London's free museums, galleries and outdoor landmarks.

What does the London Pass "save up to 50%" claim mean?

It is not a promo code or a checkout discount. It is a value claim: how much less you pay with the pass versus buying each attraction's ticket separately at the gate. That 50% figure is only reached on a busy, attraction-heavy itinerary.

Is there a London Pass promo code?

Yes. We hand-checked all the London Pass codes in circulation at both official checkouts on October 9, 2026, with no newsletter signup needed. The public fallback GOPROMOCD gives 5%; the best code is masked on the page and takes the highest percentage off every pass. The headline "up to 55%" is a combined value claim, with the code.

Does the London Pass include Madame Tussauds?

Yes. Madame Tussauds is included in the London Pass, and also in the London Explorer Pass, where you pick 2 to 7 attractions from the Explorer catalogue, listed at 76 attractions on October 9, 2026.

Is the London Pass cheaper at Costco?

Not really. Costco lists Go City London passes only at Members-Only prices, so you need a paid Costco membership even to see and buy them. Using the verified code directly on Go City or londonpass.com is usually simpler and openly priced.

Highest London Pass Promo Code & Review: Save 25%