On this page:

1. Best London Pass Promo Codes on Nov 21, 2025
2. Explorer Pass Promo Code November 2025
3. ⚠️ Before Using a London Pass Promo Code: Which Pass Includes Your Must-See Attractions?
4. Is The London Pass Worth It? Savings Calculator
5. London Pass Attractions MAP
6. What is the London Pass
7. London Pass Review
8. 1. 27% Discount
   2. London Pass Price
   3. Is it good value?
   4. Is The London Pass worth it?
   5. London Pass Attractions
   6. London Eye in London Pass
   7. Does the London Pass include MADAME TUSSAUDS?
   8. How it works
   9. Where to buy London Pass
   10. London Pass at Costco 50% OFF
   11. London Pass Sale
   12. London Explorer Pass OR London Pass?
   13. Go City Discount Codes & Voucher Codes

Best London Pass Promo Code & Discount Black Friday: 27% Off (12+17) Verified & Comparison

✓ Verified and Updated on November 21 2025 by LM Travel

What is the best London Pass promo code and discount code for Black Friday 2025 today, November 21, 2025?

In this expert, hand-verified review you'll see:

• which London Pass promo codes and discount codes really work right now,
• the main coupons and deals for the London Pass worth using, including our exclusive Early Black Friday London Pass promo code for 12% off,
• and which outdated or misleading codes you can safely skip.

You'll also find out how the London Pass with these offers compares to other top London tourist passes.

Our expert review is structured in three parts to get you the right answer, fast:

1. Best London Pass Promo Codes on Nov 21, 2025: Your hand-verified list of London Pass Coupon Codes and discounts that work right now (and the ones to avoid).
2. Go City London Explorer Pass Promo Code: Get the best verified codes for this popular alternative pass and see if it saves you more.
3. London Pass Review: Is the pass worth it? Get a fast answer with our review of its key benefits, attractions, pricing, and unique savings calculator.

Top London Pass Codes: All Hand-Checked

Best • 12% OFF

Highest Discount

✓ Works on all pass durations • Verified today

LOVEM[**] Click to Reveal & Copy

10% OFF

Alternative 1

Use if the best code fails

TRI[*] Click to Reveal & Copy

10% OFF

Alternative 2

Same value as best code

ANNI[***] Click to Reveal & Copy

5% OFF

Lower Value

⚠️ Prefer 10% codes above for double savings

GOPROMOCD Click to Copy

✓ All codes personally tested on November 21, 2025
✓ Verified to work at checkout
✓ Updated and compared regularly throughout the month

⚠️ Before Using a London Pass Promo Code: Which Pass Includes Your Must-See Attractions?

Use this table to avoid buying the wrong pass:

Attraction	London Explorer Pass London Explorer Pass	The London Pass® The London Pass®	The London Pass® PLUS The London Pass® PLUS	Important Notes Important Notes
London Eye	❌	❌	✅	PLUS pass only
The Shard View	❌	❌	✅	PLUS pass only
Madame Tussauds	❌	❌	✅	PLUS pass only
Windsor Castle	✅	✅	✅	⚠️ Afternoon entry only (after 1pm)
Tower of London	✅	✅	✅	Booking recommended
Westminster Abbey	✅	✅	✅	All passes
London Zoo	✅	✅	✅	All passes
HMS Belfast	❌	❌	❌	Not included in any pass
SEA LIFE Aquarium	❌	❌	❌	Removed 2025 - not in any pass

✓ Verified Nov 21, 2025. See full list of 100+ attractions below ↓

Looking for the best London Pass deal? The codes above offer higher savings than third-party coupon sites.

Where to buy the London Pass?

You can get the London pass with a discount deal directly on your smartphone.

When you are in London already, you can still make use of these online discount vouchers instead of paying the full price, by getting the pass on your smartphone right now.

See how the pass exactly works or use our calculator below to check your savings.

Is The London Pass Worth It? Savings Calculator

Is the London Pass worth it for you? Find out in seconds how much you can save on your chosen attractions with our comparison tool (Copyright 2025 © Love Marche Ltd, all rights reserved).

Enter the number of people, select the attractions you want to visit, and the tool will instantly compare the total cost of individual tickets with the London Pass price.

Typical visit times (so you can plan your day)

• Tower of London: ~2–3h (more if Jewel House/crowns are crowded)
• Westminster Abbey: ~1.5–2h
• St Paul’s Cathedral (cupola): ~1.5–2h
• The View from The Shard: ~1–1.5h
• Thames River Cruise (single stretch): ~50–70m
• Windsor Castle: ~2.5–3.5h (more travel time)
• Kensington Palace: ~1.5–2h
• Churchill War Rooms: ~1.5–2h
• Tower Bridge Exhibition: ~60–90m
• London Zoo: ~2–3h

Tip: You can comfortably visit 2-3 "major" attractions per day, or 3-4 if you mix in quicker activities (e.g., a river cruise, Tower Bridge).

1) Enter the number of adults and children travelling:

* 4) This table shows full retail prices of the London Pass, so make sure to check the actual online discounted prices, which are 27% cheaper.

This tool is under copyright 2025 © Love Marche Ltd, all rights reserved. Features and limitations are described at the bottom of this page.

London Pass Attractions MAP

You can plan your visit with the free interactive map of London Pass attractions

All the attractions included in the London Pass, as well as restaurants and shops that offer discounts to the owners of the pass, can be visualised in this interactive map based on Google Maps.

London Pass Review

Is the London Pass worth the price?
London Passes cost from £49 (1-day child), up to £239 (10-day adult with travelcard). The value depends on how many and which attractions you plan to visit - now easy to check with our Savings Calculator >

First, here is how much the various passes cost:

27% Discount

In this example, with a 3-day London Pass, you get 60% off London Attractions' prices:

• We hand-check ALL coupon codes: "TR**[show full code]" gives you 10% discount and email signup only 5% off, BUT the BEST CODE is LOVEM[**]show complete code]. For example, the DISCOUNT ON TOP 10 ATTRACTIONS with the coupon code is £183.19:
• 1 Tower of London: Free Entry - Save £35.8 but BEWARE ...
• 2 Hop-On-Hop-Off bus tour: Free - Save £55.99
• 3 View From The Shard: Free - Save £32
• 4 Thames River Cruise: Free - Save £25.4
• 5 Windsor Castle: Free - Save £23
• 6 Westminster Abbey: Free - Save £31
• 7 London Bridge Experience: Free - Save £29
• 8 London Zoo: Free - Save £27
• 9 Tower Bridge: Free - Save £16
• 10 Kensington Palace: Free - Save £20
• Total Discount = Total Price (£295.19) - London Pass Price (£112) = £183.19

Best hand-verified London Pass promo code in November 2025: LOVEM[**] for 27% discount (12%+17%). Beats 5% off GOPROMOCD, TRAVEL10 & 5% off newsletter codes/vouchers. Works at checkout, no minimum spend. Use LOVEM[**] for max discount at the shopping cart checkout page of The London Pass website.

London Pass Price

Adults pay £69 for a 1-day London Pass, £94 for a 2-day pass, £114 for 3 days, £154 for 6 and £184 for 10, but with the promo code you get a 27% savings discount on the cost of London Pass.

Children (from age 5 up to age 15) pay £49 for 1 day, £69 for 2 days, £84 for 3 days, £114 for 6 days, £139 for 10 days and the same discount code applies.

London Pass with Travelcard Price:

• for adults £84 for 1 day, £114 for 2 days, £144 for 3 days, £199 for 6 days and £239 for 10 days minus online saving
• for children from 5 up to 15 years old, £55 for 1 day, £82 for 2 days, £103 for 3 days, £145 for 6 days and £194 for 10 days minus online saving

Now we evaluate when the London Pass is worth these prices and when to include the Travelcard option, so let's start by seeing who the London Pass is intended for.

Is it good value?

Eventually you will still be the final judge on your purchase, however, in general the London Pass is good value for people who like to:

• see many attractions
• skip queues, especially if travelling with children
• see various types of attractions in addition to free museums and monuments

It's generally not good for:

• travellers on a tight budget
• those who want to limit their visit to mostly free attractions

Is The London Pass worth it?

In a nutshell: The 3-day London Pass is worth it if you will visit 5 or more top attractions. The 6-day Pass is worth it if you intend to visit 7 or more of them. The 2-day Pass for 4 or more, the 1-day Pass for 3 or more, and finally the 10-day for 8 or more.

Based on your preferences: The London Pass is NOT worth it for visitors on a budget and no-expense travellers, but it IS worth it for curious and planner travelers, no clue tourist, guidebook lovers, families, groups OR as a present. Let's see why ...

• Visitors on a budget and no-expense travellers would prefer to minimise paid attractions anyway, sticking instead to the many free museums (although there, audio guides are not free, as they are with the London Pass, but it would not be worth it just for the free audioguides)
• Curious visitors enjoy the possibility to visit many more attractions then they would for time or budget constrants without the pass
• Planner travelers can make use of their ability to arrange a large number of attractions on their plans
• Helpless tourists have a list on hand to choose from, are able to consult the guide and the London Pass app on their smartphone, and pick attractions from the top chart
• Guidebook lovers can read all in advance about the many attractions in the guide and London Pass App for Android and iPhone
• Families depending on budget and needs, can make much appreciated use of the fast track entry to jump long queues in some top attractions
• Groups, organisers and agents can manage all tickets in one place, give everyone a wide choice of attractions to visit, with the possibility to either sightsee with the group or to choose one's own favourite attractions readily
• As a present it goes well with plane tickets for an occasion, can be a "counter present" for tickets bought by a partner, or simply a treat for someone special

Now, let's talk money and examine the figures. We've set up a comparison between the price of individual tickets and the cost of the London Pass. This allows you to check the difference and make a decision based on your specific needs.

Here we analyse 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenario that suits your plans:

Sample cases

Here are 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenario that suits your plans:

3 or more days available for visiting (3-days pass, 6-days pass, or 10-days pass):

The longer passes of 3, 6 and 10 days duration are the most convenient because you have enough time to visit many attractions.

The 3-days London Pass is worth it if you want to visit 5 or more top attractions over 3 days.

In the following table, as an example, we see how by buying a 3-days London pass and visiting 3 top attractions per day, the total saving is £160.19 per each adult:

Example: 3-day London Pass 61% Discount

Attractions visited	Price with standard tickets	With a 3-day London Pass
Tower of London	£35.8	Included
Hop on Hop off Bus Tour	£55.99	Included
The View From The Shard	£32	Included
Thames River Cruise	£25.4	Included
Windsor Castle	£23	Included
Westminster Abbey	£31	Included
London Bridge Experience	£29	Included
Tower Bridge	£16	Included
London Zoo	£27	Included
Kensington Palace	£20	Included
	Total cost with tickets £295.19	Total cost with London Pass £114

Check total discounts by using the promo code LOVEM[**]>

The 6-days pass is worth it if you want to visit 6 or more top attractions over 6 days

The 10-days pass is worth it if you want to visit 7 or more top attractions over 10 days

2 days available for sightseeing (2-day Pass) £94:

Consider how many attractions you want to see.

The 2-days pass is worth it if you will see 4 or more attractions in total during the 2 days.

It's NOT worth it if you plan to visit only 3 or less attractions in total, unless for your needs it would be particularly beneficial to avoid queues where possible (for example families with young children or elderly visitors).

1 day available for sightseeing (1-day LondonPass) £69:

With 1 day available it's imperative to consider the amount of time that you can save by avoiding the queues to buy tickets. You can visit instead of queueing!

Start by checking how many of the attractions available you intend to visit.

The 1-day pass is worth it if you intend to visit 3 or more top attractions during that day. It is NOT worth it if you plan to visit only 1 or 2 attractions in that day.

The more attractions you visit in that day, the more you save.

London Pass Attractions

London Pass ATTRACTIONS LIST: these are the most popular attractions included in the London Pass (normal price without pass is shown in brackets):

The full list of London Pass Attractions can be seen on the London Tourist Pass Website (by Go City), while detailed information about each attraction can be found in the website LondonTown/lpass.

For the purchase, however, you can buy online directly from the London Pass website at the following link:

Purchase of the London Pass >

London Eye in London Pass

The lastminute.com London Eye is indeed included in the London Pass Plus but not in the London Pass only and is included also in the Go City London EXPLORER Pass, which covers up to 10 top London attractions of your choice out of 113. You can see the full list of London Explorer Pass attractions here.

Does The London Pass include MADAME TUSSAUDS?

Also MADAME TUSSAUDS is included in the London Pass and is also included in the London EXPLORER Pass, which holds 20 London attractions. Check the list of all London Explorer Pass attractions.

Maximizing Value: How the London Pass Works & Benefits

Think of the London Pass as a buffet for city explorers. After a single purchase, you gain access to a smorgasbord of attractions without paying additional entrance fees. The premise is simple: the more you explore, the greater your savings.

Image of the London Pass in use

Your London Sightseeing Pass also serves as a fast-track ticket. Upon arrival at each attraction, you'll sidestep the long queues typically seen at ticket booths. Just present your pass to the attendant, who will quickly validate it, thereby granting you prompt entry.

To supplement your experience, each London Pass comes with a comprehensive guidebook. This useful resource not only aids in planning your itinerary but also introduces an array of discounts at various local shops, restaurants, and entertainment venues across London.

Ready to embark on your London adventure? Acquire your London Pass >

Who makes it

The pass is produced by Go City (member of Visit London, the official London tourism organisation and of the European association of Tour Operators).

Where to buy London Pass

The easiest way is to buy the London Pass online and to get your London Pass directly on your smartphone (a mobile ticket), because delivery is immediate and there are neither shipping fees nor need to collect the pass at the London desk.

Alternatively you can still buy the London Pass online but have it shipped to you or to collect it at the London desk.

London Pass at Costco 50% OFF

The London Pass at Costco USA 50% OFF (or Canada 50% OFF) consists in an eVoucher for a 4-day London Pass, priced at $174, that provides a discount of on average 50% on London attractions, but it is cheaper to use the promo code SA**[Show Code], so that a 3-day pass costs $138 (£103) and a 6-day pass is $177 (£131).

You can get the London Pass with the promo code SA**[Show Code] at the checkout page of The London Pass website.

London Pass Sale

How discounts with promo code are estimated:

London Pass PRICE DISCOUNT of 27%: in November 2025, the price of London Pass attractions can be discounted by 60% simply by buying online the pass at a discount, with the following promo code:

Today's Codes

54 Promo Codes analyzed today by LM Tourism. Best Promo Code: 27% off code on London attractions, valid in November 2025, with the voucher code SA**[Show Code], which you have to type in on the checkout page.

Best Promo Code	SA**[Show Code]
Promo Codes	54
Top discount	27% OFF
Best Saving	$222

London Explorer Pass OR London Pass?

In short: The London Explorer Pass, compared to the London Pass, includes fewer attractions (20 vs 105), it does NOT include the Tower of London, Windsor Castle, Kensington Palace and the London Zoo, and includes the London Eye and Madame Tussauds.

Check the list of London Explorer Pass attractions here.

Explorer Pass

The London Explorer Pass is the tourist card of London with a price based on the number of attractions that you want to visit (either 3, 5 or 7) out of a list of 20.

Explorer Pass Promo Code

In November 2025, the Explorer Pass discount "GOCIT***[show code]" gives a decent saving, but the highest value for the Explorer Pass is 27% OFF the city's tourist attractions.

For the highest discount for the pass use LOVEM[**] to get a 12% discount, or GOCITYWALK[**] and AFFGOALL for a 5% discount.

Best Promo Codes

In November 2025 the discount London Pass promo codes TRI[..] and GOP[...] give you a decent discount, but the best code is this one below, with combined 27% savings on London attractions (10% + 16%), which gives you the top discount available today.

For the biggest savings in November 2025, use this exclusive code:

Click on the code LOVEM[**] to view the full code, to copy it and to go to the London Pass offer page. Then paste it directly on the londonpass.com order page >

This code also works on the gocity.com London order page, see below for the best code that works there.

Please note that previous discount codes such as AUTUMN, GOCITY23, 3LDN10, SPRING23LDN, FB15, JAN19, EXTRA6, NOV18, EXTRALP, CITYWALKS20, and GBOOK 15, no longer work.

Additionally, there are currently no valid London Pass offers on Groupon, and any displayed in November 2025 are not functional.

There are also several other active codes, albeit with equal or smaller discounts:

• 5TRAVEL[***], CMLP2[***], and EN[***] give a 5% discount.

To apply these codes, copy the desired London Pass code to your clipboard, click one of the links above to navigate to the London Pass website's cart page, and then paste the code to receive your discount, as illustrated here:

Go City Discount Codes & Voucher Codes

Looking for a Go City promo code? The London Pass is operated by Go City, and currently the same promotional codes are working on both londonpass.com and gocity.com—though this can vary by promotion.

On their gocity.com website this is the best Go City promo code with the highest discount you can use: LOVEM[**]. Click on the code to copy it and to paste it on the gocity.com secure checkout page, operated by Go City, the maker of the pass.

This Go City voucher code applies to all London passes and works the same way whether you buy from londonpass.com or gocity.com. For promotional codes covering other cities, see our complete Go City codes guide.

The provided codes offer the largest discounts currently available. You can save as much as 60% on London tourist attractions with the London Pass and these promo codes.

Even if you choose not to sign up for the London Pass newsletter, these London Pass coupons will still be valid.

This page in other languages

More information about the London Pass Travelcard and translation of this page in other languages:

Information about the pass is available in other languages in the following pages: London Pass (Italian), London Pass (Spanish), Code Promo London Pass (French), London Pass (German) and London Pass Transport (German) and London Pass (in Portuguese).

London Pass Money Back Guarantee

You can get a refund for unused passes up to 30 days after purchase. If it is more than 30 days after purchase, there is no longer a refund, but there are two years to use the passes. For more information, please see the London Pass Terms and Conditions.

Related articles

• The New York Pass: all about the tourist pass of New York
• For visiting Paris check out our Paris Pass review with promo code and attractions
• Review of the Dublin Pass for visiting Dublin
• While sightseeing in London you can call home for free with Skype

*Tool disclaimer: although we put maximum effort in showing actual prices, they are given for information only and must be checked with each tourist attraction if you intend to rely on them. This tool is intended to help visitors to make their own customised comparison. For simplicity of use and making, it does not consider the online discounts available for the London Pass, which are shown above, and possible mailing costs. Special offers, age limitations or restrictions for specific attractions are also not considered. Prices are rounded to the pound. Only the main 16 attractions (over more than 70) are currently included.