Best London Pass Promo Code Jun '26: 10% Off vs 50% Claim — Verified Codes, False Claims, and Which One to Use

✓ Codes and prices verified June 25, 2026 by LM Travel · we update this page when they change

The London Pass 2026: Top Promo Code and Discount

Best London Pass promo code Jun 25, 2026: the public GOPROMOCD gives 5%, but we applied REF[**] at checkout on both Go City and londonpass.com and got a flat 10% each time. The headline "save up to 50%" is savings versus buying single tickets, not an extra code. Below you'll see which codes work right now, which are only backups, and which claims you can ignore. We recheck and update this page whenever the codes or prices change.

Best London Pass promo codes: manually verified on June 25, 2026

In this section you'll find the best London Pass promo code and our top London Pass discount code, along with carefully selected coupons, voucher codes and deals, all manually verified by the LM Travel team on Thursday, June 25, 2026.

Best • 10% OFF All Passes

The best code right now

✓ REF[**] gives a flat 10% off adult and child passes, with no newsletter signup needed. We applied it at checkout on both Go City and londonpass.com on June 25, 2026, beating both the public 5% code and the 5% newsletter offer.

🌍 Works for visitors from virtually any country, in whatever language you check out. The same flat 10% applies on both Go City and londonpass.com.

Below: which codes work right now, which are only backups, and which claims (like the "50% off" myth) you can safely ignore.

London Pass codes — what actually works (we test them at checkout):

A flat 10% off — one verified code, identical on gocity.com/en/london and londonpass.com. We keep it masked as REF[**] and reveal/copy it above; it is not GOPROMOCD and not a newsletter code.
GOPROMOCD — 5% (the public fallback).
Newsletter signup (Go City's "Get 5% off") — 5%, and only after you give your email.
Seasonal sale codes (e.g. SUMMER) — a small £-capped discount on longer passes; they don't beat the 10%.

⚠️ We test the "10% codes" that AI answers suggest. At the Go City checkout, SECRET, GOCITY10 and GOPROMO were all rejected ("code not recognised") when we tried them on June 22, 2026; in that checkout, the only 10% we found was REF[**] above. Codes change — we recheck and update this list.

Bottom line: for a flat 10% with no signup, use REF[**]; GOPROMOCD and the newsletter are 5% backups.

In this expert, hand-verified review you'll see:

which London Pass promo codes and discount codes really work right now,
the main coupons and deals for the London Pass worth using, including our verified June 2026 code lineup: the best overall 10% code (we confirmed it at checkout on both gocity.com and londonpass.com) and the publicly listed 5% fallback (full breakdown below),
and which outdated or misleading codes you can safely skip.

Our expert review is structured in four parts to get you the right answer, fast:

Best London Pass Promo Codes on June 25, 2026: Your hand-verified list of the best overall 10% code and the public 5% fallback.
Go City London Explorer Pass Promo Code: Get the best verified codes for this popular alternative pass and see if it saves you more.
London Pass Review: 112 of London's most iconic landmarks and experiences, one price, but is it worth it for your trip? Our savings calculator gives you a personalised answer in under a minute.
What "save up to 50%" really means: it's the value versus buying single tickets, not a promo code. See when the pass actually reaches that saving.

Right now the deals on coupon websites like Groupon and Retailmenot (JUN15, SPRING23LDN) are not working or not showing any better discounts than what you can find on the London Pass website.

We test each code on the relevant checkout before publishing. If it does not apply on londonpass.com or gocity.com/en/london on the day of review, we do not list it here as a working code. Here are the results:

Get the best London Pass promo codes, all hand-checked:

⚠️ Warning: some coupon sites show a "50% off" claim for GOPROMOCD — it is incorrect. The real discount is 5%, as shown on the official London Pass promo codes page. Applied on top of ongoing promotions, it is still a genuine saving.

Two excerpts from the official London Pass promo codes page, checked June 20, 2026: GOPROMOCD is publicly listed at 5% and expires December 31, 2026.
❌ EXPIRED codes: TRAVEL10 and ANNIVERSARY10 (both 10% off, stopped working March 2026), AUTUMN (10% off 3+ day passes), TRIP (10% off, stopped working March 2026).
⚠️ What about GCLP10 (10% off via VisitBritain)? You may see this code mentioned by Google AI or other sites. It was a genuine 10% discount, but it expired on April 6. Furthermore, it only worked on the third-party VisitBritain Shop, where passes were delivered by email on the next available working day, not instantly. For an active 10% discount with instant delivery, use REF[**] on the official Go City site.
click to reveal and copy the code GOP[**] as a reliable 5% public fallback on londonpass.com. For the best current saving, use REF[**] for a flat 10% off both adult and child passes on londonpass.com and gocity.com/en/london.

and to get the best current saving. REF[**] gives a flat 10% on both londonpass.com and Go City; GOP[**] is the publicly listed 5% fallback.

How Long Should Your London Pass Be?

The promo code is only half the equation - pass duration determines your actual cost per attraction. Below is the June 20, 2026 official price breakdown for all current pass durations. The calculator below supports the main 1-, 2-, 3-, 6- and 10-day options.

📊 Adults: with code REF[**] (10% off)

Duration	Standard Price	With REF[**] (−10%)	Cost Per Day	Verdict
1 Day	£99.00	£89.10	£89.10	Single landmark day
2 Days	£139.00	£125.10	£62.55	Weekend short break
3 Days	£169.00	£152.10	£50.70	Popular choice
4 Days	£189.00	£170.10	£42.53	Short week
5 Days	£209.00	£188.10	£37.62	Full week starter
6 Days	£229.00	£206.10	£34.35	Week trip
7 Days	£239.00	£215.10	£30.73	🏆 Sweet Spot
10 Days	£259.00	£233.10	£23.31	Best ROI / long stay

The 7-day pass at £30.73/day is less than the gate price of a single major attraction (Tower of London: £37, London Eye: £39), and you still have six more days of unlimited entry included.

📊 Children (ages 5–15): with code REF[**] (10% off)

Duration	Standard Price	With REF[**] (−10%)	Cost Per Day	Verdict
1 Day	£69.00	£62.10	£62.10	Single landmark day
2 Days	£89.00	£80.10	£40.05	Weekend short break
3 Days	£109.00	£98.10	£32.70	Popular choice
4 Days	£129.00	£116.10	£29.03	Short week
5 Days	£139.00	£125.10	£25.02	Full week starter
6 Days	£149.00	£134.10	£22.35	Week trip
7 Days	£159.00	£143.10	£20.44	🏆 Sweet Spot
10 Days	£169.00	£152.10	£15.21	Best ROI / long stay

At £20.44/day for children (7-day with REF[**]), the pass costs less than half the gate price of a single major attraction, with full access to Tower of London, Kew Gardens, Windsor Castle and many more.

💡 First-time visitor? Most families choose the 3-day pass for a balanced first visit. For a week-long trip, the 7-day pass is the sweet spot: £30.73/day for adults (with REF[**]) and £20.44/day for children (with REF[**]).

*Prices verified June 20, 2026. Prices are in GBP. REF[**] gives 10% off adult and child passes on both gocity.com/en/london and londonpass.com; GOPROMOCD is the publicly listed 5% fallback.

Current family saving with REF[**]: 10% off for 2 adults + 2 children

With REF[**] on gocity.com/en/london, the same 10% discount applies to both adult and child passes. No need to combine separate codes. The discount is identical regardless of age.

Here's the saving for a family of 4 (2 adults + 2 children):

Duration	Full price	With REF[**] (−10%)	You save
1 day	£336	£302.40	£33.60
3 days	£556	£500.40	£55.60
7 days	£796	£716.40	£79.60
10 days	£856	£770.40	£85.60

REF[**] applies equally to adult and child passes, and works on both gocity.com/en/london and londonpass.com. Prices in GBP, verified June 20, 2026. GOPROMOCD is the publicly listed 5% fallback.

The London Pass discount code above, provides the biggest savings currently available for 1-, 2-, 3-, 4-, 5-, 6-, 7-, and 10-day London Passes.

Once you click above to reveal the code, you will see it and then be able to copy and paste it into this cart page of the London Pass website, as shown on this screenshot:

For all other current London Pass discount codes, check our table showing all discount percentages:

London Explorer Pass Promo Code

The best London Explorer Pass promo code currently verified (June 20, 2026) is .

Top London Pass Codes: All Hand-Checked

Best • 10% OFF All Passes

Best Overall Code

✓ Works on adult and child passes on Go City London • Verified today

Public • 5% OFF

Official-Site Fallback

✓ Use on londonpass.com if you prefer the public checkout • Verified today

Alternative 5% Code

Alternative Fallback

Use if GOP[**] fails on londonpass.com

Alternative 5% Code

Additional Fallback

Same 5% fallback tier on londonpass.com

✓ All codes personally tested on June 25, 2026
✓ Verified to work at checkout
✓ Updated and compared regularly throughout the month

Should you wait for better codes?

Usually, no. If your London dates are set, today's REF[**] code is already a strong deal: it gives 10% off both adult and child passes on both Go City London and londonpass.com, while GOPROMOCD is the publicly listed 5% fallback.

For most travellers, there is little reason to delay for a marginally better short-term promotion. The current 10% code already applies across all pass durations and removes the need to combine separate adult and child codes.

Buy with confidence: according to the official London Pass pages, non-activated passes are refundable within 90 days (for purchases from May 1, 2026), and passes can be activated within 12 months of purchase.

One practical advantage of the London Pass: at busy times, it can save time by letting you skip the ticket-purchase queue at major attractions. The time saved varies by day, season and attraction, but it remains one of the pass's most useful non-price benefits.

The £34/Day Maths

The 6-day London Pass costs £229 for adults full price, but drops to £206.10 with the 10% REF[**] code. That's just £34.35 per day. A single visit to the London Eye costs £39 at the door. The Tower of London is £37–£40. Windsor Castle is £36. Visit just one major attraction per day and the pass has already paid for itself. Everything else you do that day is effectively free.

On rainy days, switching your plans to indoor attractions like the Tower of London exhibits or Westminster Abbey costs nothing extra and wastes no pre-booked tickets.

⚠️ Before You Buy: Is Your Must-See Attraction Currently in the Pass?

Use this table to check what's currently in the Go City / London Pass catalogue. Explorer vs All-Inclusive is then a question of how many attractions and days you want (see below):

Attraction	London Explorer Pass London Explorer Pass	The London Pass® The London Pass®	Important Notes Important Notes
London Eye	✅	✅	All passes · booking recommended
The Shard View	✅	✅	All passes · booking recommended
Madame Tussauds	✅	✅	All passes · booking recommended
Windsor Castle	✅	✅	⚠️ Afternoon entry only (after 1pm)
Tower of London	✅	✅	Booking recommended
Westminster Abbey	✅	✅	Both passes
London Zoo	✅	✅	Both passes
HMS Belfast	✅	✅	All passes (gate price up to £27)
SEA LIFE Aquarium	❌	❌	Currently not listed in Go City / London Pass

✓ Verified June 20, 2026. See full list of 112 attractions below ↓

Looking for the best London Pass deal? The codes above offer higher savings than third-party coupon sites.

Where to buy the London Pass?

You can get the London pass with a discount deal directly on your smartphone.

When you are in London already, you can still make use of these online discount vouchers instead of paying the full price, by getting the pass on your smartphone right now.

See how the pass exactly works or use our calculator below to check your savings.

Is The London Pass Worth It? Savings Calculator

Enter the number of people, select the attractions you want to visit, and the tool will instantly compare the total cost of individual tickets with the London Pass price.

Typical visit times (so you can plan your day)

Tower of London: ~2–3h (more if Jewel House/crowns are crowded)
Westminster Abbey: ~1.5–2h
St Paul’s Cathedral (cupola): ~1.5–2h
The View from The Shard: ~1–1.5h
Thames River Cruise (single stretch): ~50–70m
Windsor Castle: ~2.5–3.5h (more travel time)
Kensington Palace: ~1.5–2h
London Eye: ~30–45m (timed entry)
Tower Bridge Exhibition: ~60–90m
London Zoo: ~2–3h

Tip: You can comfortably visit 2-3 "major" attractions per day, or 3-4 if you mix in quicker activities (e.g., a river cruise, Tower Bridge).

1) Enter the number of adults and children travelling:

Number of Adults (age 16+)

Number of children (age 5 to 15)

2) Choose the attractions to visit, top ones are already selected, so uncheck if needed:

3) Now check the difference in price, based on the attractions chosen:

Savings comparison: separate tickets vs London Pass (live totals)
Total price of selected attractions with separate tickets	Total price with London Passes	Savings with London Passes
£*	1-day pass: £*	-£0
	2-day pass: £*	-£0
	3-day pass: £*	-£0
	6-day pass: £*	-£0
	10-day pass: £*	-£0
	BUY NOW

London Pass Attractions MAP

You can plan your visit with the free interactive map of London Pass attractions

All the attractions included in the London Pass, as well as restaurants and shops that offer discounts to the owners of the pass, can be visualised in this interactive map based on Google Maps.

London Pass Review

What is the London Pass?
The London Pass® (by Go City) is a digital sightseeing pass for London. You download it to your phone and use it for entry to 112 paid attractions, subject to each attraction's booking rules.

The London Pass also includes a free guidebook app and PDF, available in multiple languages. You can access the guidebook via email after purchase, download it from the website, or get it through the app store.

The included Hop-On Hop-Off Sightseeing Buses let you move between attractions, so you spend less time getting around.

It comes in 1, 2, 3, 4, 5, 6, 7 and 10-day options, so you can match it to your trip length.

This page covers London Pass prices, working discount codes, when the pass is worth buying, which attractions are included, the map, and the cheapest place to buy.

The pass covers major landmarks such as the Tower of London, Westminster Abbey, Windsor Castle, and The View from The Shard, plus many more cultural and historical sites across the city.

Is the London Pass worth the price?
London Passes cost from £69 (1-day child), up to £259 (10-day adult). The value depends on how many and which attractions you plan to visit - now easy to check with our Savings Calculator >

First, here is how much the various passes cost:

London Pass Savings Example

In this example, with a 3-day London Pass, you get around 45% off London Attractions' prices:

The verified working codes are listed in the promo code section above. In this example, the DISCOUNT ON TOP 10 ATTRACTIONS with a 3-day London Pass is £126:
1 Tower of London: Free Entry - Save £35.8 but BEWARE ...
2 Hop-On-Hop-Off bus tour: Free - Save £55.99
3 View From The Shard: Free - Save £32
4 Thames River Cruise: Free - Save £25.4
5 Windsor Castle: Free - Save £23
6 Westminster Abbey: Free - Save £31
7 London Bridge Experience: Free - Save £29
8 London Zoo: Free - Save £27
9 Tower Bridge: Free - Save £16
10 Kensington Palace: Free - Save £20
Total Discount = Total Price (£295.19) - London Pass Price (£169) = £126.19

Best London Pass promo code Jun 25, 2026: REF[**] gave us 10% at checkout on both Go City and londonpass.com. The up-to-50% headline is savings vs single tickets, not a code.

London Pass Price

Adults pay £99 for a 1-day London Pass, £139 for a 2-day pass, £169 for 3 days, £229 for 6 and £259 for 10 days. On both londonpass.com and gocity.com/en/london, REF[**] gives 10% off. GOPROMOCD remains the publicly listed 5% fallback.

Children (from age 5 up to age 15) pay £69 for 1 day, £89 for 2 days, £109 for 3 days, £149 for 6 days, £169 for 10 days. On both londonpass.com and gocity.com/en/london, REF[**] applies to child passes too, so children get the same 10% discount.

Public transport is not included with the London Pass. If you want to use the Tube, buses, DLR, London Overground, Elizabeth line and most National Rail services within London, buy transport separately using a contactless bank card, Oyster card or Travelcard. Most London Pass attractions are in Zones 1–3.

For most adults, the simplest option is pay as you go. The current daily cap is £8.90 for Zones 1–2, £10.50 for Zones 1–3 and £16.30 for Zones 1–6.
If you stay a full week, compare the Monday–Sunday cap with a 7-Day Travelcard. For Zones 1–2, both are currently £44.70, and pay as you go is often simpler because you only pay for the days you travel.
Children under 11 travel free on buses and trams, and up to four under-11s can travel free with a fare-paying adult on the Tube, DLR, London Overground, Elizabeth line and some National Rail services.

Transport guidance cross-checked on londonpass.com. Fares checked June 20, 2026 on official TfL fare tables.

Next: when the London Pass is worth these prices, and when single tickets are cheaper.

How the official "save up to 50%" claim works

Go City and londonpass.com headline "save up to 50%". That figure is not a promo code and not a checkout discount. It is a value claim: how much less you pay with the pass compared with buying each attraction's ticket separately at the gate. Our REF[**] (10%) and GOPROMOCD (5%) codes come off the pass price on top of that. The two numbers measure different things:

10% (REF[**]): a real discount on the pass price at checkout.
"up to 50%": the gap between the pass price and the sum of single tickets, reached only on a busy, premium-heavy itinerary.

Saving = (sum of single gate tickets) − (pass price), expressed as a percentage of the single-ticket total.

Best case: a packed 2-day visit. Tower of London £37, London Eye £39, Westminster Abbey £31, The Shard £24, Windsor Castle £32, St Paul's £27, Tower Bridge £18, Kensington Palace £24.70, plus a day on the hop-on-hop-off bus £55.99, add up to about £289 in single tickets. A 2-day London Pass is £139, about a 52% saving versus single tickets, and REF[**] then takes a further 10% off the pass (£125.10). The "up to 50%" claim is mathematically real, but only at this intensity.

Realistic case: a relaxed 3-day visit, about two attractions a day. Tower of London £37, London Eye £39, Westminster Abbey £31, The Shard £24, Tower Bridge £18 and St Paul's £27 come to about £176. A 3-day pass is £169 (£152.10 with REF[**]), roughly a 4% saving on the list price, or about 14% once you apply the code. Still worth it, but nowhere near 50%.

Weak case. If you plan only one or two attractions a day, or mostly cheaper ones, the single tickets can cost less than the pass. London's weather tilts this in your favour: on a wet day it is easy to add an extra indoor attraction (a museum, the Tower of London exhibits, the view from The Shard) at no extra cost, which is exactly what pushes a realistic plan toward the best case.

Honest bottom line: "up to 50%" is a ceiling, not a guarantee. The pass wins when you cluster several higher-priced attractions on the same day. Test your own plan with our Savings Calculator before you buy.

Is it good value?

Eventually you will still be the final judge on your purchase, however, in general the London Pass is good value for people who like to:

see many attractions
skip queues, especially if travelling with children
see various types of attractions in addition to free museums and monuments

It's generally not good for:

travellers on a tight budget
those who want to limit their visit to mostly free attractions

Is The London Pass worth it?

In a nutshell: The 3-day London Pass is worth it if you will visit 5 or more top attractions. The 6-day Pass is worth it if you intend to visit 7 or more of them. The 2-day Pass for 4 or more, the 1-day Pass for 3 or more, and finally the 10-day for 8 or more.

Based on your preferences: The London Pass is not worth it if your plan is mostly free museums or one paid attraction a day. It can work for first-time visitors, families, groups and planners who want several paid attractions without buying each ticket separately.

Visitors on a budget and no-expense travellers would prefer to minimise paid attractions anyway, sticking instead to the many free museums (although there, audio guides are not free, as they are with the London Pass, but it would not be worth it just for the free audioguides)
Curious visitors enjoy the possibility to visit many more attractions then they would for time or budget constrants without the pass
Planner travelers can make use of their ability to arrange a large number of attractions on their plans
Helpless tourists have a list on hand to choose from, are able to consult the guide and the London Pass app on their smartphone, and pick attractions from the top chart
Guidebook lovers can read all in advance about the many attractions in the guide and London Pass App for Android and iPhone
Families depending on budget and needs, can make much appreciated use of the fast track entry to jump long queues in some top attractions
Groups, organisers and agents can manage all tickets in one place, give everyone a wide choice of attractions to visit, with the possibility to either sightsee with the group or to choose one's own favourite attractions readily
As a present it goes well with plane tickets for an occasion, can be a "counter present" for tickets bought by a partner, or simply a treat for someone special

Here is the money test: compare the tickets you would buy separately with the London Pass price for the same trip.

Here we analyse 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenario that suits your plans:

Sample cases

Here are 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenario that suits your plans:

3 or more days available for visiting (3-days pass, 6-days pass, or 10-days pass):

The longer passes of 3, 6 and 10 days duration are the most convenient because you have enough time to visit many attractions.

The 3-days London Pass is worth it if you want to visit 5 or more top attractions over 3 days.

In the following table, as an example, we see how by buying a 3-days London pass and visiting 3 top attractions per day, the total saving is £111.19 per each adult:

Example: 3-day London Pass 42% Discount

Attractions visited	Price with standard tickets	With a 3-day London Pass
Tower of London	£35.8	Included
Hop on Hop off Bus Tour	£55.99	Included
The View From The Shard	£32	Included
Thames River Cruise	£25.4	Included
Windsor Castle	£23	Included
Westminster Abbey	£31	Included
London Bridge Experience	£29	Included
Tower Bridge	£16	Included
London Zoo	£27	Included
Kensington Palace	£20	Included
	Total cost with tickets £295.19	Total cost with London Pass £169

Check total discounts with the best current promo codes →

The 6-days pass is worth it if you want to visit 6 or more top attractions over 6 days

The 10-days pass is worth it if you want to visit 7 or more top attractions over 10 days

2 days available for sightseeing (2-day Pass) £139:

Consider how many attractions you want to see.

The 2-days pass is worth it if you will see 4 or more attractions in total during the 2 days.

It's NOT worth it if you plan to visit only 3 or less attractions in total, unless for your needs it would be particularly beneficial to avoid queues where possible (for example families with young children or elderly visitors).

1 day available for sightseeing (1-day LondonPass) £99:

With 1 day available it's imperative to consider the amount of time that you can save by avoiding the queues to buy tickets. You can visit instead of queueing!

Start by checking how many of the attractions available you intend to visit.

The 1-day pass is worth it if you intend to visit 3 or more top attractions during that day. It is NOT worth it if you plan to visit only 1 or 2 attractions in that day.

The more attractions you visit in that day, the more you save.

London Pass Attractions

London Pass ATTRACTIONS LIST: these are the most popular attractions included in the London Pass (normal price without pass is shown in brackets):

Thames River Cruises

A memorable way to experience the magic of London from this famous river, seeing places such as Westminster, the London Wheel, the Tower of London, St. Paul's Cathedral and Shakespeare's Globe Theatre. It takes about 50 minutes and leaves at regular intervals (normal price £25.4).

Tower of London

Fortress, royal palace and prison, it keeps the collection of the jewels of the Crown, of the royal arsenals, the white tower built by William the Conqueror, the prisons exhibition and torture rooms. You can walk on part of the walls and see actors in original costumes (normal price £35.8).

Tower Bridge Exhibition

Breathless views along the pedestrian paths of one of the most famous bridges in the world. The interactive exhibitions and the visit to the engines room with the original steam engines make it a unique experience (normal price £16).

Globe Theatre Tour and Exhibition

Go back in time while visiting Shakespeare's reconstructed and re-sited open-air Globe theatre. In the exhibition you can see the original actors' costumes, techniques used, special effects, music and a replica printing machine used in the theatre (normal price £17).

DISCONTINUED: London Aquarium

It is one of the biggest in Europe and situated in a convenient position, on the south bank, opposite Big Ben. Not to be missed is the Pacific Ocean exhibition with sharks (normal price £13.25)

HMS Belfast (Imperial War Museums)

Visiting this cruiser built in 1939 offers the unique opportunity to experience just how the sailors lived, worked and fought during the Second World War. It is permanently docked near the London Bridge (normal price £16).

St. Paul's Cathedral

It is possible to go up the 530 steps of the big dome to 85m and admire the great panoramic view of London. The crypt contains the graves of Admiral Nelson and of the Duke of Wellington (normal price £20).

Windsor Castle

The majestic fortress built by William the Conqueror, still used by the royal family and the Queen. Don't miss the royal apartments, the dolls' room of Queen Mary and St. George chapel, where many royal weddings were celebrated (normal price £23).

Hampton Court Palace

A great royal palace situated outside the centre of London, along the Thames river west of London. We recommend the impressive gardens and, inside the palace, the old Tudor kitchens and the royal rooms over a number of periods (normal price without londonpass £24).

London Zoo

Situated inside Regent's Park, it is ideal for a beautiful day outside, full of over 5000 animals with a total of 755 species including penguins, camels, zebras, gorillas, hippopotamus, giraffes, african lions and the atypical Komodo dragons (normal entrance £27)

Kew Gardens

Botanic gardens with a wide range of plants, from the greenhouse tropical to the various desert kinds. 2000 protected species of which 15 are unique to Kew and extinct outside these gardens. An exhibition about the evolution of plants covers a period of 3500 million years (normal price £18).

Bicycle Tours of London

Organised by the Bicycle Tour Company, they take place on Saturdays and Sundays (normal price £25).

The full list of London Pass Attractions can be seen on the London Tourist Pass Website (by Go City), while detailed information about each attraction can be found in the website LondonTown/lpass.

For the purchase, however, you can buy online directly from the London Pass website at the following link:

Purchase of the London Pass >

London Eye in London Pass

Yes: the London Eye is now included in The London Pass and in the Go City London Explorer Pass (where you pick 2 to 7 attractions from 112). This matters because many older guides still say it is excluded.

What changed: Go City added the London Eye back in April 2024 after the Merlin partnership, first through the Explorer Pass and a premium "London Pass Plus" tier. In early 2026 the Plus tier was folded back into the standard London Pass, so standard London Pass buyers now get the London Eye at no extra tier cost.

The catch: you must book a timed-entry slot in advance in the Go City app, and even with a slot you may still queue for security and boarding. You can see the full list of London Explorer Pass attractions here.

Does The London Pass include MADAME TUSSAUDS?

MADAME TUSSAUDS is included in the London Pass and in the London Explorer Pass, where you pick 2 to 7 attractions from 112. It followed the same Go City/Merlin change as the London Eye: after the 2024 staged rollout and the early-2026 end of the "London Pass Plus" tier, it is now in the standard London Pass too. Booking a timed slot in the Go City app is required. Check the list of all London Explorer Pass attractions.

Maximizing Value: How the London Pass Works & Benefits

The London Pass is a fixed-price bundle: pay once, then visit as many included attractions as your pass duration allows. It pays off only if you use it enough.

Image of the London Pass in use
Image of the London Pass in use

At many included attractions you show the pass instead of buying a ticket at the desk. Some places still require a timed slot, a booking confirmation or a ticket exchange, so check the Go City app before you go.

Each London Pass also comes with a guidebook (app and PDF). Use it for opening times, directions and route planning, and for extra discounts at selected London shops, restaurants and entertainment venues.

Ready to buy? Get the London Pass with the current discount >

Who makes it

The pass is produced by Go City (a member of the European Tourism Association (ETOA), member since 2003).

Where to buy London Pass

For the strongest current discount, buy the London Pass on Go City London and apply REF[**] at checkout. You can still get the pass directly on your smartphone (a mobile ticket), with immediate delivery, no shipping fees and no need to collect it at a London desk.

If you prefer to buy on londonpass.com, where REF[**] gives the same 10% and GOP[**] is the publicly listed 5% fallback. Either route lets you have the pass delivered digitally, shipped to you or collected in London.

London Pass at Costco: is it cheaper?

At Costco Canada, Go City lists two London passes, the Explorer Pass (choose 4 attractions) and an All-Inclusive 3-day Pass, but both are priced Members Only: Costco shows the exact price only to signed-in members, and a membership is required to buy (checked June 20, 2026; the Explorer sits in Costco's ~$100-200 CAD price band, the 3-day higher). The Costco USA 4-Day All-Inclusive was listed as unavailable at our last check. In practice it is usually simpler to use the promo code GOP[**] directly on londonpass.com (the price is shown openly, with no membership required). See our full Costco comparison.

For the London Pass itself, the best current code is REF[**], which gives 10% on both londonpass.com and Go City London. GOP[**] is the public 5% fallback at the checkout page.

London Pass Sale

How discounts with promo code are estimated:

London Pass PRICE DISCOUNT: as of June 25, 2026, the pass already bundles substantial attraction savings, and the checkout price can then be reduced further online: 10% off with REF[**] on both londonpass.com and Go City London, or 5% off with the public GOP[**] code.

Today's Codes

We track 54 known London Pass promo codes. The best overall code on June 25, 2026 is REF[**] for a flat 10% off all passes on both londonpass.com and Go City London. GOP[**] is the publicly listed 5% fallback.

Best Promo Code	REF[]**
Public fallback	GOP[]**
Promo Codes Checked	54
Top discount	10% OFF

London Explorer Pass OR London Pass?

In short, the real difference is how you pay, not which attractions you get: both passes draw on the same catalogue of 112 London attractions, the London Eye and Madame Tussauds included. The London Explorer Pass lets you pick a set number of attractions (2 to 7) and use them over 30 days from your first visit, ideal for a short trip or a few specific must-sees. The London Pass (All-Inclusive) gives unlimited entry for a set number of consecutive days, better value if you want to pack several attractions into each day.

Check the list of London Explorer Pass attractions here.

Explorer Pass
London Explorer Pass Promo Code

Explorer Pass

The London Explorer Pass is priced by how many attractions you choose: pick anywhere from 2 to 7 from the same catalogue of 112 London attractions, rather than paying for unlimited days.

Explorer Pass Promo Code

On June 20, 2026, the best Explorer Pass promo code is REF[**], giving 10% off. The same code works on the Explorer Pass. The publicly listed fallback is GOP[**] at 5%.

Alternative Explorer codes also giving 5%: LPCITYWALKS5[**] and AFFGOALL[**].

Best Promo Codes

As of June 25, 2026, the best overall London Pass promo code is REF[**] for 10% off on both londonpass.com and Go City London. GOP[**] remains the publicly listed 5% fallback. The codes SAV[**] and DIS[**] also give 5% off on londonpass.com.

If you buy directly on londonpass.com, use this verified public fallback code (5% off):

Click on the code to view the full code, to copy it and to go to the London Pass offer page. Then paste it directly on the londonpass.com order page >

For Go City London, the best current code is REF[**] at 10% off for both adult and child passes; see the Go City section below.

What about child passes?

Children no longer need a separate child-only code in our current recommendation. On both londonpass.com and gocity.com/en/london, REF[**] gives the same 10% discount on child passes as on adult passes.

GOP[**] remains the publicly listed 5% fallback.

Please note that previous discount codes such as TRAVEL10, ANNIVERSARY10, AUTUMN, GOCITY23, 3LDN10, SPRING23LDN, FB15, JAN19, EXTRA6, NOV18, EXTRALP, CITYWALKS20, and GBOOK 15, no longer work.

Additionally, there are currently no valid London Pass offers on Groupon, and any currently displayed are not functional.

There is also another verified working code at the same 10% rate:

5TRAVEL[***] gives a 10% discount.

To apply these codes, copy the desired London Pass code to your clipboard, click one of the links above to navigate to the London Pass website's cart page, and then paste the code to receive your discount, as illustrated here:

Screenshot of the London Pass Chart — *Where to paste the promo code in the London Pass cart*

Go City Discount Codes & Voucher Codes

Looking for a Go City promo code? The London Pass is operated by Go City, but the best current code is the same wherever you buy: REF[**] gives 10% on both Go City London and londonpass.com, while GOPROMOCD remains the public 5% fallback.

On their gocity.com website this is the best Go City promo code currently available for London: . Click on the code to copy it and to paste it on the gocity.com secure checkout page, operated by Go City, the maker of the pass.

This Go City voucher code applies on the official Go City London checkout. For promotional codes covering other cities, see our complete Go City codes guide.

At the moment, REF[**] provides the strongest current discount, 10% on both Go City London and londonpass.com, while GOP[**] remains the best public 5% fallback.

Even if you choose not to sign up for the London Pass newsletter, these public fallback coupons on londonpass.com can still be used.

🌍 Code Promo London Pass (Français) | London Pass Gutschein (Deutsch)

International visitors: for the best current saving, use REF[**] for 10% off on both Go City London and londonpass.com. GOP[**] remains the public 5% fallback regardless of location.

Visiteurs français : Pour l'option publique à 5% sur londonpass.com, utilisez le code GOP[**]. Voir la page complète en français →
Deutsche Besucher: Für die öffentliche 5%-Fallback-Option auf londonpass.com nutzen Sie den Code GOP[**]. Vollständige deutsche Seite ansehen →

This page in other languages

More information about London Pass Transport and translation of this page in other languages:

Information about the pass is available in other languages in the following pages: London Pass (Italian), London Pass (Spanish), Code Promo London Pass (French), London Pass (German) and London Pass Transport (German) and London Pass (in Portuguese).

London Pass Money Back Guarantee

You can get a refund for unused (non-activated) passes up to 90 days after purchase, for passes bought from May 1, 2026 (passes purchased on or before April 30, 2026 keep the previous 30-day window). Note that booking an attraction in advance counts as activation. Passes can be activated within 12 months from purchase, and a 24-month activation window applies only to passes purchased before April 1, 2025. For more information, please see the London Pass Terms and Conditions.

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*Tool disclaimer: although we put maximum effort in showing actual prices, they are given for information only and must be checked with each tourist attraction if you intend to rely on them. This tool is intended to help visitors to make their own customised comparison. For simplicity of use and making, it does not consider the online discounts available for the London Pass, which are shown above, and possible mailing costs. Special offers, age limitations or restrictions for specific attractions are also not considered. Prices are rounded to the pound. Only the main 16 attractions (out of 112) are currently included.

London Pass: frequently asked questions

Is the London Pass worth it?

The 3-day London Pass is worth it if you visit 5 or more top attractions; the 6-day if 7 or more, the 2-day for 4 or more, the 1-day for 3 or more, and the 10-day for 8 or more. Below those thresholds, buying single tickets usually costs less.

What does the London Pass "save up to 50%" claim mean?

It is not a promo code or a checkout discount. It is a value claim: how much less you pay with the pass versus buying each attraction's ticket separately at the gate. That 50% figure is only reached on a busy, attraction-heavy itinerary.

Is there a London Pass promo code?

Yes. We verified a flat 10% code at checkout on both Go City and londonpass.com on June 25, 2026, with no newsletter signup needed. The publicly listed fallback is a 5% code. The headline "up to 50%" is a value claim, not a code.

Does the London Pass include Madame Tussauds?

Yes. Madame Tussauds is included in the London Pass, and also in the London Explorer Pass, where you pick 2 to 7 attractions from a catalogue of 112 London attractions.

Is the London Pass cheaper at Costco?

Not really. Costco lists Go City London passes only at Members-Only prices, so you need a paid Costco membership even to see and buy them. Using the verified code directly on Go City or londonpass.com is usually simpler and openly priced.