London Pass 2018: is it worth it?
Review, Price, Attractions & 50% Discount Promo Code

Last Updated on February 1, 2018 by LM Tourism Editorial Staff

Latest London Pass offers until May 25, 2018

We check daily all offers and codes to get the London Pass at the cheapest price.

Here are the top offers available now (last updated on May 25):

London Pass PROMO CODE 50%: until May 25, 2018, there is a 50% discount on London Pass attractions, with the London Pass promo code MARCHE10. This code has been checked in our latest analysis on May 25. It gives the highest discount currently available for the London Pass which can be a 50% discount on London attractions. See below how this is calculated.

image of the London Pass Promo Code discount page Type the promo code in the box at the bottom left of the London Pass website checkout page, as shown in this image:

You can get the London pass with discount directly on your smartphone or in London, or delivered at home.

If you are already in London you can still get these online discounts instead of paying the full price, by getting the pass on your smartphone.

How to know if you need it

Is the London Pass worth it for you? Let's do the math in seconds with our comparison tool (Copyright 2018 © Love Marche Ltd, all rights reserved).

Insert the number of people, select the attractions you want to visit, and it will compare normal tickets with the London Pass.

1) Insert the number of adults and children travelling:

2) Choose the attractions, click on them (for descriptions click on the information icons ⓘ):

of London
Ad. £25 Ch. £11 Description
Hop On Hop Off
Bus Tour
Ad. £30 Ch. £12 Description
The View
From The Shard
Ad. £30 Ch. £25 Description
River Cruises
Ad. £18 Ch. £11 Description
Tower Bridge
Ad. £10 Ch. £4 Description
Globe Theatre Tour
and Exhibition
Ad. £17 Ch. £10 Description
HMS Belfast
Imperial War Museum
Ad. £17 Ch. £8 Description
St. Paul
Ad. £18 Ch. £8 Description
Ad. £21 Ch. £12 Description
Hampton Court
Ad. £21 Ch. £9 Description
Ad. £27 Ch. £20 Description
Ad. £17 Ch. £5 Description
Ad. £17 Ch. £0 Description
Ad. £22 Ch. £9 Description
War Rooms
Ad. £21 Ch. £9 Description
Bicycle Tours
of London
Ad. £25 Ch. £23 Description

3) Now check the difference in price, based on the attractions chosen:

Total price of selected attractions with separate tickets Total price with London Passes Savings with London Passes
£* 1-day pass: £* -£0
2-day pass: £* -£0
3-day pass: £* -£0
6-day pass: £* -£0
10-day pass: £* -£0

* 4) This table shows full retail prices of the London Pass, so make sure to check the actual online discounted prices, which are up to 20% cheaper.

This tool is under copyright 2018 © Love Marche Ltd, all rights reserved. Features and limitations are described at the bottom of this page.

Interactive Map of London Pass Attractions

Map of London Tourist Attractions

You can plan your visit with the free interactive map of London Pass attractions

All the attractions included in the London Pass, as well as restaurants and shops that offer discounts to the owners of the pass, can be visualised in this interactive map based on Google Maps.

London Pass Review

Image of the London pass and guide

The London Pass is the tourist pass of London, which allows free entrance to more than 60 famous tourist attractions while avoiding queues.

With its optional Travelcard, it also allows unlimited journeys by underground, bus and city trains all over London, zones 1 to 6.

It is available for lengths of 1, 2, 3, 6 and 10 days.

In this review we have a look at the main features of the London sightseeing pass, such as: prices, discounts, when it's worth it, attractions included, interactive map of attractions and where to buy it.

Is the London Pass worth the price?
London pass can cost from £49 for a 1 day child pass, up to £239 for a 10 days adult pass with transport, so it depends on a few things whether the London Pass is worth it, including how many and which attractions you will visit.

First, here is how much the various passes cost:

What discount do I get with The London Pass?

In this example, with a 3-day London Pass, you get 50% off London Attractions' prices:

Get The London Pass with the promo code MARCHE10 at the checkout page of The London Pass website.

London Pass Prices

Standard London Pass Prices:

London Pass with Travelcard:

Now we evaluate when the London Pass is worth these prices and when to include the Travelcard option, so let's start by seeing who the London Pass is intended for.

Who is the London Pass for?

Eventually you will still be the final judge on your purchase, however, in general the London Pass is good value for people who like to:

It's generally not good for:

Is it worth it?

Is the London Pass WORTH IT? In a nutshell: NOT for visitors on a budget and no-expense travellers, but YES for curious and planner travelers and great for the helpless, for guidebook lovers, families, groups OR as a present.

That was the short version, now a bit more in detail:

Now let's talk money and check the figures. In our London Pass calculator for comparing the price of tickets with that of the London Pass, you can check the difference based on your needs.

Here we analyse 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenary that suits your plans:

Sample cases

Here are 3 sample cases, based on different typical lengths of stay: 3 or more days, 2 days, or just 1 day. You can check the one scenary that suits your plans:

3 or more days available for visiting (3-days pass, 6-days pass, or 10-days pass):

The longer passes of 3, 6 and 10 days duration are the most convenient because you have enough time to visit many attractions.

The 3-days London Pass is worth it if you want to visit 5 or more top attractions over 3 days.

In the following table, as an example, we see how by buying a 3-days London pass and visiting 3 top attractions per day, the total saving is £95 per each adult:

Example: 3-day London Pass 50% Discount

Attractions visited Price with standard tickets With a 3-day London Pass: discount 50%
Tower of London £25 Free: Save £25
Hop on Hop off Bus Tour £30 Free: Save £30
The View From The Shard £30 Free: Save £30
Thames River Cruise £18 Free: Save £18
Windsor Castle £21 Free: Save £21
Westminster Abbey £22 Free: Save £22
London Bridge Experience £28 Free: Save £28
Tower Bridge £10 Free: Save £10
London Zoo £27 Free: Save £27
Kensington Palace £17 Free: Save £17
Total cost with tickets:
Total cost with London Pass:
£114, SAVE £50%

Check total discounts by using the promo code MARCHE10>

The 6-days pass is worth it if you want to visit 6 or more top attractions over 6 days

The 10-days pass is worth it if you want to visit 7 or more top attractions over 10 days

2 days available for sightseeing (2-day Pass) £94:

Consider how many attractions you want to see.

The 2-days pass is worth it if you will see 4 or more attractions in total during the 2 days.

It's NOT worth it if you plan to visit only 3 or less attractions in total, unless for your needs it would be particularly beneficial to avoid queues where possible (for example families with young children or elderly visitors).

1 day available for sightseeing (1-day LondonPass) £69:

With 1 day available it's imperative to consider the amount of time that you can save by avoiding the queues to buy tickets. You can visit instead of queueing!

Start by checking how many of the attractions available you intend to visit.

The 1-day pass is worth it if you intend to visit 3 or more top attractions during that day. It is NOT worth it if you plan to visit only 1 or 2 attractions in that day.

The more attractions you visit in that day, the more you save.

Main attractions included

London Pass ATTRACTIONS LIST: these are the most popular attractions included in the London Pass (normal price without pass is shown in brackets):

Thames River Cruises

Thames river city cruises

A memorable way to experience the magic of London from this famous river, seeing places such as Westminster, the London Wheel, the Tower of London, St. Paul's Cathedral and Shakespeare's Globe Theatre. It takes about 50 minutes and leaves at regular intervals (normal price £18).

Tower of London

Tower of London

Fortress, royal palace and prison, it keeps the collection of the jewels of the Crown, of the royal arsenals, the white tower built by William the Conqueror, the prisons exhibition and torture rooms. You can walk on part of the walls and see actors in original costumes (normal price £25).

Tower Bridge Exhibition

Tower Bridge Exhibition

Breathless views along the pedestrian paths of one of the most famous bridges in the world. The interactive exhibitions and the visit to the engines room with the original steam engines make it a unique experience (normal price £10).

Globe Theatre Tour and Exhibition

Globe Theatre

Go back in time while visiting Shakespeare's reconstructed and re-sited open-air Globe theatre. In the exhibition you can see the original actors' costumes, techniques used, special effects, music and a replica printing machine used in the theatre (normal price £17).

DISCONTINUED: London Aquarium

London Aquarium

It is one of the biggest in Europe and situated in a convenient position, on the south bank, opposite Big Ben. Not to be missed is the Pacific Ocean exhibition with sharks (normal price £13.25)

HMS Belfast

HMS Belfast

Visiting this cruiser built in 1939 offers the unique opportunity to experience just how the sailors lived, worked and fought during the Second World War. It is permanently docked near the London Bridge (normal price £17).

St. Paul Cathedral

St. Paul Cathedral

It is possible to go up the 530 steps of the big dome to 85m and admire the great panoramic view of London. The crypt contains the graves of Admiral Nelson and of the Duke of Wellington (normal price £18).

Windsor Castle

Windsor Castle

The majestic fortress built by William the Conqueror, still used by the royal family and the Queen. Don't miss the royal apartments, the dolls' room of Queen Mary and St. George chapel, where many royal weddings were celebrated (normal price £21).

Hampton Court Palace

Hampton Court Palace

A great royal palace situated outside the centre of London, along the Thames river west of London. We recommend the impressive gardens and, inside the palace, the old Tudor kitchens and the royal rooms over a number of periods (normal price without londonpass £21).

London Zoo

London Zoo

Situated inside Regent's Park, it is ideal for a beautiful day outside, full of over 5000 animals with a total of 755 species including penguins, camels, zebras, gorillas, hippopotamus, giraffes, african lions and the atypical Komodo dragons (normal entrance £27)

Kew Gardens

Kew Gardens

Botanic gardens with a wide range of plants, from the greenhouse tropical to the various desert kinds. 2000 protected species of which 15 are unique to Kew and extinct outside these gardens. An exhibition about the evolution of plants covers a period of 3500 million years (normal price £17).

Bicycle Tours of London

Bicycle Tours of London

Organised by the Bicycle Tour Company, they take place on Saturdays and Sundays (normal price £25).

The full list of London Pass Attractions can be seen on the London Tourist Pass Website while detailed information about each attraction can be found in the website LondonTown/lpass.

For the purchase, however, you can buy online directly from the London Pass website at the following link:

Purchase of the London Pass >

Does the London Pass include the LONDON EYE and MADAME TUSSAUDS?

Beware that the LONDON EYE and MADAME TUSSAUDS are NOT included in the London Pass, however, they ARE included in the London EXPLORER Pass, which covers 20 London attractions. You can see the full list of London Explorer Pass attractions here.

How it works

The LondonPass works similarly to a buffet. Once you buy the pass, you do not pay to enter in any of the attractions covered. The more you visit, the more you save. London Pass discount code 50%: until May 25, 2018, you get a 50% discount on London Pass attractions, with the discount code MARCHE10. We checked this code in our analysis dated May 25. This is the biggest discount currently available for the London Pass, on average a 50% discount on London attractions. See below how we calculated this.

Image of the London Pass in use
Image of the London Pass in use

With the London Sightseeing Pass, at the attraction's entrance, you avoid the queue to buy tickets. Just show the card to the operator, who will pass it through a reader and will give permission to enter.

The guidebook that comes with the pass saves time allowing you to plan in advance and includes many discounts at shops, restaurants and entertainment possibilities in London.

Purchase of the London Pass >

Who makes it

The pass is produced by Leisure Pass Group Ltd (member of Visit London, the official London tourism organisation and of the European association of Tour Operators).

Where to buy the London Pass

You can buy the Pass online at the link below or in London main underground stations (but the LondonPass with travelcard can be bought exclusively online in advance):

Purchase of the London Pass >

Is The London Pass at Costco cheaper?

The London Pass at Costco consists in an eVoucher for a 4-day London Pass, priced at $174, but it is cheaper to use the promo code MARCHE10, so that a 3-day pass costs $138 (£103) and a 6-day pass is $177 (£131).

You can get the London Pass with the promo code MARCHE10 at the checkout page of The London Pass website.

How discounts with promo code are estimated

London Pass PRICE DISCOUNT of 50%: until May 25, 2018, the price of London Pass attractions can be discounted by 50% simply by buying online the pass at a discount, with the following promo code:

Today's London Pass Promo Codes

Today's London Pass Promo Code. 54 Promo Codes analyzed today by LM Tourism. Best Promo Code: 50% discount on London Pass attractions, valid until the 25th of May 2018, with the voucher code MARCHE10, which you have to type in on the checkout page.

Best Promo Code MARCHE10
Costco discount $30
Promo Codes 54
Top discount 50% OFF
Best Saving $222

London Explorer Pass OR London Pass?

In short: The London Explorer Pass, compared to the London Pass, includes fewer attractions (20 vs 80), it does NOT include the Tower of London, Windsor Castle, Kensington Palace and the London Zoo, BUT, unlike the London Pass, INCLUDES the London Eye and Madame Tussauds.

Check the list of London Explorer Pass attractions here.

This page in other languages

More information about the London Pass Travelcard and translation of this page in other languages:

Information about the pass is available in other languages in the following pages: London Pass (Italian), London Pass (Spanish), London Pass (French), London Pass (German) and London Pass Transport (German) and London Pass (in Portuguese).

Related articles

*Tool disclaimer: although we put maximum effort in showing actual prices, they are given for information only and must be checked with each tourist attraction if you intend to rely on them. This tool is intended to help visitors to make their own customised comparison. For simplicity of use and making, it does not consider the online discounts available for the London Pass, which are shown above, and possible mailing costs. Special offers, age limitations or restrictions for specific attractions are also not considered. Prices are rounded to the pound. Only the main 16 attractions (over more than 70) are currently included.

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